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August 5th, 2017

ELEY Ltd. Steps Up Support for Rimfire Benchrest Leagues

eley rimfire .22 LR Benchrest competition PSL ARA American Rimfire Association

Eley rimfire barrel .22 LR It’s good to see an ammo-maker step up to help the shooting sports. ELEY Ltd. has recently made significant investments in .22LR rimfire benchrest and competition segments within the USA. ELEY has partnered with the American Rimfire Association (ARA) and Professional Shooting League (PSL) to help promote and expand rimfire benchrest shooting, one of the fastest growing .22 LR rimfire competition disciplines worldwide. The ARA and PSL competitions are leading rimfire benchrest organizations within the United States. ELEY’s financial and logistical support will help the ARA and PSL grow the ranks of rimfire benchrest shooters.

Here’s a record-setting rimfire benchrest rifle owned by our friend Joe Friedrich who competes in ARA matches, primarily using ELEY .22 LR Tenex ammo.

ARA was started in April 1998 by a group of .22 LR shooters who wanted an organization for competitive .22 LR benchrest competition. In 2010, ARA started to transition to what it has become today, with the unique goal of continuing the vision of the ARA founders by providing an honest competitive organization that is true to .22LR shooting.

PSL was founded as a benchrest organization for the true precision shooting professional. With the growth of rimfire benchrest, there was a need to have a professional organization to which shooters would be compensated for their hard work, training and competition success.

rimfire benchrest ARA PSL ELEY ltd investment
Image from National Rimfire Benchrest Association of Ireland (NRBAI)

Among .22 LR rimfire disciplines, benchrest shooting represents the “pinnacle of precision” — the very highest level of accuracy is needed to succeed. As such, ELEY has identified the need to help expand this growing sport. “This support by ELEY will help us bring .22 LR benchrest to the forefront of shooting competitions,” says Dan Killough, Director of ARA & PSL. “The expansion of [rimfire] benchrest … gives shooters a platform to enjoy and participate in rimfire competition that previously may not have been available to them,” stated Mike Corkish, ELEY Director of North America Sales.

Permalink Bullets, Brass, Ammo, Competition 1 Comment »

October 14th, 2014

Eley Ltd., Rimfire Ammo-Maker, Acquired by LDC for £42 million

ELEY Limited, the English producer of high-quality rimfire ammunition, has been acquired by LDC in a £42 million deal. LDC is a well-established private equity firm specializing in management buy-outs, equity release (cash out), development (DevCap) and acquisition finance transactions.

Eley Will Expand Production and Launch a New Ammo Product
With the LDC take-over, Eley ammo production will increase, thanks to fresh capital expenditures by LDC. In exciting news for shooters, “a new round will be launched” according to Andrew Lane, Managing Director of Eley/LDC. This new ammo product is a big mystery. We can’t speculate whether this is a completely new rimfire cartridge, or simply another variant of .22 LR or other popular rimfire round. (Might Eley be producing 17 HMR in the future?) Along with the expanded production, Eley plans to open a new test facility for “the strategically important Scandinavian market-place.” We presume that will be located in Norway or Sweden, but no location has been revealed as yet.

Andrew Lane explained the benefits of the LDC deal: “While Eley’s growth has been strong over the past few years, IMI is now focused on specialist flow control activities. In LDC we have found an investor that has similarly ambitious targets and who fully buys into our business plan and development strategy.”

In the competitive arena, Eley has been extremely successful in recent years. Notably, all Gold medalists at the recent 2014 World Championships in Spain shot Eley ammo, and current Number 1-ranked shooters are using ELEY ammunition.

ELEY has grown in recent years and it now has 122 employees, mainly in operations, manufacturing and distribution. Eley was founded in 1826 by the Eley Brothers and moved to the Birmingham area after World War I. A division of Nobel Explosives, it eventually became a subsidiary of ICI in 1926. It later formed part of the IMI metals division that was separated from ICI in 1977. Following this deal with LDC, it is once again an independent company.