Gamo Group Acquires Daisy Outdoor Products

Daisy is an iconic name in the air gun industry. Founded in 1886, Daisy Outdoor Products is the world’s oldest and largest manufacturer of air guns. Most of us grew up with a Daisy BB gun or air rifle. Now Daisy has a new owner, Gamo, which will make Daisy a part of Gamo Outdoor USA. Earlier this week, Gamo® Outdoor SL, an affiliate of New York-based private equity investment firm BRS, along with its U.S. subsidiary, Gamo® Outdoor USA, announced the acquisition of Daisy Outdoor Products.

Daisy is one of the most recognized brands of airguns and accessories in the world, producing air rifles for 130 years. No company has introduced more young people to recreational shooting and plinking than Daisy, which began operations way back in 1886.

From Windmills to BB Guns
The company that was to become Daisy actually got its start as the Plymouth Iron Windmill Company. The enterprise only began making air guns to help sell windmills, as a sales promotion. The company offered a free BB gun with the purchase of any Plymouth Iron windmill. And so an iconic American product was born.

Outdoor Hub reports: “Eventually, the demand for the BB guns far eclipsed Daisy’s windmill business and the company switched over to producing BB and air guns exclusively. Following a comment from General Manager Lewis Cass Hough, who remarked that the guns shot like a ‘daisy’, the company rebranded itself and changed its name.” Daisy’s Red Ryder BB guns are now, probably, the most recognizable line of air guns ever made.

“We cannot begin to express the excitement we feel with the addition of Daisy to our family of shooting and outdoor brands,” stated Keith Higginbotham, President of Gamo Outdoor USA. He continued, “We believe this to be a great relationship with complementary brands. Gamo’s roots run deep in the outdoors, while Daisy is a part of Americana. We both share a passion for the shooting sports and are excited for the future[.]”

Daisy products include the Daisy, PowerLine, Winchester® Air Rifles and AVANTI training and match competitive airguns, Precision Max® ammunition and AirStrike brand soft air guns, ammo and accessories. View the full Daisy product-line at www.daisy.com.