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September 14th, 2021

Super Slow Motion Video Reveals Hunting Bullet Performance

Hunting season is coming soon in many parts of the nation. If you’re thinking about what bullets to use for your annual game hunt, you’ll find some VERY valuable information here. Federal has created an award-winning Bullet Breakdown Video (below) that demonstrates how various hunting bullets perform in ballistic gelatin. This and other videos are found on Federal Premium Ammunition’s YouTube Channel. The Bullet Breakdown Video features four bullet types used in Federal Ammo: Nosler Ballistic Tip; Sierra GameKing; Trophy Bonded Tip; and Barnes Triple-Shock X-Bullet.


NOTE: You may want to lower the video sound level before playback.

Federal’s high-resolution, slow-motion video-graphy helps demonstrate which loads are the best for specific uses. The ultra-slo-mo footage provides a detailed view of each bullet penetrating ballistic gelatin blocks. These blocks closely mimic animal tissue and clearly display performance characteristics.

“The Bullet Breakdown Video is a great tool for hunters trying to decide on ammunition type,” said Federal’s Jason Nash. “Properly preparing for the hunt is crucial-and not all bullets are made the same. The bullet is the one link between hunter and game and can be the difference between success and failure. This video helps show hunters how different bullet construction affects terminal performance[.]” For more info, visit www.FederalPremium.com.

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August 28th, 2021

Inside Look at Nosler Factory Plus Major Nosler Website Update

Nosler bullets nosler.com website ecommerce

Ever wanted to see how Nosler bullets and cartridges are made? Here’s your opportunity. The Rocky Mountain Elk Foundation (RMEF) has produced a video (“Quality First”) that offers a behind-the-scenes look inside Nosler’s Oregon factory that produces bullets, brass, and ammunition.

Video Showcases Nosler Production Facility and Ballistics Lab

RMEF representatives were provided with unprecedented access into Nosler’s famously-guarded manufacturing plant to show the technology used by Nosler to produce bullets and ammunition. The “Quality First” video showcases Nosler’s complex production processes that include technologically advanced machinery, and stringent quality control measures.

Nosler bullets nosler.com website ecommerce

After the intro, this video illustrates Nosler’s bullet construction techniques with a cool animation sequence. The video then showcases the Nosler ballistics lab, inspection room, and packaging line.

The “Quality First” video starts with the history of the company, tracking Nosler’s development from the 1940s. Then the video shows the bullet construction techniques followed by a ‘walk-though’ in the factory, showing the sophisticated machinery used to make bullets, brass, and ammunition. “‘Quality First’ isn’t just a saying that’s printed on our factory walls, it’s the guiding principle that affects every decision we make” says Mason Payer, Senior Marketing Manager at Nosler.

Nosler Updates Website — Enhances E-Commerce Functionality

Nosler bullets nosler.com website ecommerce

Nosler has completely upgraded its Nosler.com website that provides Nosler product information, online shopping, and customer service. The redesigned Nosler.com site now boasts improved e-Commerce functionality. This should allow faster order processing and shipping, and allow customers to get real-time order status, plus up-to-date tracking information.

Better Search and More Detailed Product INFO
On the updated Nosler website, navigation is easier, and the search function is improved, allowing customers to search Nosler products by name, product line, cartridge, caliber, activity, and several other parameters. The updated product listings have more detailed specifications. For example the site now includes velocity, energy AND drop charts for all Nosler ammunition products.

Information Resources — Load Data and Nosler Blog
The enhanced Nosler website also features comprehensive LOAD DATA, plus informative content in the Nosler Blog. The Load Data page works well on smartphones. Go to the Load Data Index Page, then simply scroll down to a caliber. Then select your cartridge type and bullet weight(s). The rifle listings are quite comprehensive, covering .17 caliber up to .458 caliber. Here is a data example for the 6mm Creedmoor with popular 105-107gr bullets:

Nosler load data 6mm 6.5 creedmoor

About Nosler and Support for Rocky Mtn. Elk Foundation
Founded in 1948, Nosler, Inc. is a family-owned company located in Bend, Oregon. Nosler is most known for hunting bullets such as the Partition®, Ballistic Tip®, AccuBond®, E-Tip® and most recently the AccuBond® LR and RDF. Nosler manufactures premium component bullets, reloading brass, ammunition and semi-custom rifles for domestic and international customers.

A long-time proponent of the Rocky Mountain Elk Foundation, Nosler donates a portion of the proceeds from the sale of five Partition bullets to benefit RMEF’s mission and recently added proceeds from Trophy Grade® and Expansion Tip™ ammunition to increase support.

Video find by ELR Researcher. We welcome reader submissions.
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September 23rd, 2020

Remembering John Nosler — Pioneer in Bullet Design

RIP John A. Nosler

John Nosler lived 97 years, passing in 2010. During his long lifetime, John was an iconic figure in the shooting and hunting world. Considered a true pioneer in bullet and ammunition design, Nosler developed the famous Partition bullet in the 1940s. Born on April 4, 1913 in Brawley, California, John built his business from scratch. He founded his bullet company in 1948. He was considered to be one of the great innovators whose designs helped create the premium bullet category and influenced ammunition manufacturers worldwide.

Moose-Hunt Inspires Partition Bullet Design
While hunting in Canada, John experienced a bullet failure on the hide of a mud-caked bull moose. He then began developing a revolutionary new projectile, which he called the “Partition”, because of the barrier that separated the bullet into two sections. One year later, John and a friend traveled back to British Columbia with his new Partition bullets, which were designed to provide deep penetration and expansion. The men bagged two moose with two shots, and the rest is history.

Nosler Partition Bullet John Nosler

NRA Golden Bullseye Pioneer Award
In recognition of his contribution to the shooting sports industry, John was the unanimous choice for the inaugural 2007 NRA Golden Bullseye Pioneer Award. The award was the highlight of a long and fruitful career. Even though he officially retired in 1988 when his son and daughter-in-law, Bob and Joan Nosler purchased the company, John still managed to come to the office on a daily basis until his health declined.

Today, John’s son Bob Nosler still presides over the company as president and CEO of Nosler, Inc., based in Bend, Oregon. Along with bullets, the company now produces cartridge brass, loaded ammunition, and hunting rifles.

To learn more about John Nosler and his bullet designs, get your hands on Going Ballistic, a “Professional Memoir” told by John Nosler to outdoor writer Gary Lewis. CLICK HERE to hear a short John Nosler audio clip or to order the book from the author.

John Nosler remained an avid hunter and shooter even late in life. Gary Lewis recalled that, at age 92, John Nosler attended the opening of a new shooting range outside Bend, Oregon. Even in his nineties, Nosler managed to drill two shots inside nine inches at 1000 yards. John Nosler leaves a legacy that will benefit hunters and shooters’ nationwide. The John A. Nosler Endowment of The NRA Foundation, sponsors the NRA’s Basic Rifle Training Program which instructs novices in safe rifle handling.

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