Riflescopes are mechanical contraptions. One of the sad realities about precision shooting is that, sooner or later, you will experience a scope failure. If you’re lucky it won’t happen in the middle of a National-level competition. And hopefully the failure will be dramatic and unmistakable so you won’t spend months trying to isolate the issue. Unfortunately, scope problems can be erratic or hard to diagnose. You may find yourself with unexplained flyers or a slight degradation of accuracy and you won’t know how to diagnose the problem. And when a 1/8th-MOA-click scope starts failing, it may be hard to recognize the fault immediately, because the POI change may be slight.
When An Expensive Scope Goes Bad
Recently, this editor had a major-brand 8-25x50mm scope go bad. How did I know I had a problem? Well the first sign was a wild “drop-down” flyer at a 600-yard match. After shooting a two-target relay, I took a look at my targets. My first 5-shot group had five shots, fairly well centered, in about 2.2″. Pretty good. Everything was operating fine. Then I looked at the second target. My eye was drawn to four shots, all centered in the 10 Ring, measuring about 2.4″. But then I saw the fifth shot. It was a good 18″ low, straight down from the X. And I really mean straight down — if you drew a plumb line down from the center of the X, it would pass almost through the fifth shot.
That was disconcerting, but since I had never had any trouble with this scope before, I assumed it was a load problem (too little powder?), or simple driver error (maybe I flinched or yanked the trigger?). Accordingly, I didn’t do anything about the scope, figuring the problem was me or the load.
But, at the next range session, things went downhill fast. In three shots, I did manage to get on steel at 600, with my normal come-up for that distance. Everything seemed fine. So then I switched to paper. We had a buddy in the pits with a walkie-talkie and he radioed that he couldn’t see any bullet holes in the paper after five shots. My spotter said he thought the bullets were impacting in the dirt, just below the paper. OK, I thought, we’ll add 3 MOA up (12 clicks), and that should raise POI 18″ and I should be on paper, near center. That didn’t work — now the bullets were impacting in the berm ABOVE the target frame. The POI had changed over 48″ (8 MOA). (And no I didn’t click too far — I clicked slowly, counting each click out loud as I adjusted the elevation.) OK, to compensate now I took off 8 clicks which should be 2 MOA or 12″. No joy. The POI dropped about 24″ (4 MOA) and the POI also moved moved 18″ right, to the edge of the target.
For the next 20 shots, we kept “chasing center” trying to get the gun zeroed at 600 yards. We never did. After burning a lot of ammo, we gave up. Before stowing the gun for the trip home, I dialed back to my 100-yard zero, which is my normal practice (it’s 47 clicks down from 600-yard zero). I immediately noticed that the “feel” of the elevation knob didn’t seem right. Even though I was pretty much in the center of my elevation (I have a +20 MOA scope mount), the clicks felt really tight — as they do when you’re at the very limit of travel. There was a lot of resistance in the clicks and they didn’t seem to move the right amount. And it seemed that I’d have four or five clicks that were “bunched up” with a lot of resistance, and then the next click would have almost no resistance and seem to jump. It’s hard to describe, but it was like winding a spring that erratically moved from tight to very loose.
At this point I announced to my shooting buddies: “I think the scope has taken a dump.” I let one buddy work the elevation knob a bit. “That feels weird,” he said: “the clicks aren’t consistent… first it doesn’t want to move, then the clicks jump too easily.”
Convinced that I had a real problem, the scope was packed up and shipped to the manufacturer. So, was I hallucinating? Was my problem really just driver error? I’ve heard plenty of stories about guys who sent scopes in for repair, only to receive their optics back with a terse note saying: “Scope passed inspection and function test 100%. No repairs needed”. So, was my scope really FUBAR? You bet it was. When the scope came back from the factory, the Repair Record stated that nearly all the internal mechanicals had been replaced or fixed: “Replaced Adjustment Elevation; Replaced Adjustment Windage; Reworked Erector System; Reworked Selector; Reworked Parallax Control.”
How to Diagnose Scope Problems
When you see your groups open up, there’s a very good chance this is due to poor wind-reading, or other “driver error”. But my experience showed me that sometimes scopes do go bad. When your accuracy degrades without any other reasonable explanation, the cause of the problem may well be your optics. Here are some of the “symptoms” of scope troubles:
1. Large shot-to-shot variance in Point of Impact with known accurate loads.
2. Uneven tracking (either vertical or horizontal).
3. Change of Point of Impact does not correspond to click inputs.
4. Inability to zero in reasonable number of shots.
5. Unexpected changes in needed click values (compared to previous come-ups).
6. Visible shift in reticle from center of view.
7. Changed “feel” or resistance when clicking; or uneven click-to-click “feel”.
8. Inability to set parallax to achieve sharpness.
9. Turrets or other controls feel wobbly or loose.
10. Internal scope components rattle when gun is moved.
Source of Problem Unknown, but I Have a Theory
Although my scope came with a slightly canted reticle from the factory, it had otherwise functioned without a hitch for many years. I was able to go back and forth between 100-yard zero and 600-yard zero with perfect repeatability for over five years. I had confidence in that scope. Why did it fail when it did? My theory is side-loading on the turrets. I used to carry the gun in a thick soft case. I recently switched to an aluminum-sided hard case that has pretty dense egg-crate foam inside. I noticed it took some effort to close the case, though it was more than big enough, width-wise, to hold the gun. My thinking is that the foam wasn’t compressing enough, resulting in a side-load on the windage turret when the case was clamped shut. This is just my best guess; it may not be the real source of the problem. Remember, as I explained in the beginning of this story, sometimes scopes — just like any mechanical system — simply stop working for no apparent reason.
The good folks at Kelbly’s have announced a great October sales promotion. If you buy a March scope — any March scope in stock — you’ll earn a $300.00 credit that can be used to purchase any other products Kelbly’s sells. That includes rings, reloading gear, bullets, and many more items you’ll find at www.Kelbly.com.
Jim Kelbly explains how this works:
“For the month of October only, buy a March Scope in stock and get $300.00 of credit towards Kelbly’s products and the Kelbly’s store. Kelbly’s now carries a number of reloading products and bullets. The credit can be used same day as scope purchase to get scope rings or anything else we sell. This sale is for any March Scope in stock. With over 150 scopes in stock there is a great selection of scopes. If you would like to see a inventory of scopes just email us and we will send [that] to you. If you have any questions just email or call. NOTE: Scopes will only be sold to U.S. citizens and shipped to U.S. addresses.”
For more information, email jim[at]kelbly.com or call (330) 683-4674 and ask about the October Promo.
It’s official — ATK is acquiring Bushnell — for a whopping $985 million. ATK (Alliant Techsystems) has executed a definitive agreement to acquire Bushnell Group Holdings, Inc., a leading maker of branded sports optics, outdoor accessories, and eyewear. In addition to rifle scopes, Bushnell makes rangefinders, binoculars, spotting scopes, GPS units, sunglasses, and more. Bushnell sells a myriad of other products for outdoorsmen through its brands Simmons, Tasco, Millet, Butler Creek, Bollé, Serengeti, Hoppe’s, Night Optics, Primos, Stoney Point, Hoppe’s, and Uncle Mike’s.
Under the terms of the transaction, ATK will pay $985 million in cash, subject to customary post-closing adjustments. Bushnell’s projected sales for calendar 2013 are approximately $600 million. ATK will finance the acquisition through a combination of $900 million of secured financing, borrowings under its existing revolving credit facility, and cash on hand. The transaction is subject to regulatory approvals and customary closing conditions. ATK anticipates closing the transaction in the third or fourth quarter of its Fiscal Year 2014.
Mark DeYoung, ATK President and CEO states: “This [Bushnell] acquisition will broaden our existing capabilities in the commercial shooting sports and expand our portfolio of branded shooting sports products. In addition, this transaction will allow the company to effectively enter new sporting markets in golf, snow skiing and camping.”
Bushnell markets 19 outdoor brands in sports optics, outdoor accessories and performance eyewear, including the Bushnell brand and other notable brands such as Primos, Bollé, Hoppe’s, Uncle Mike’s, Butler Creek, and Serengeti. Founded in 1948, Bushnell is headquartered in Overland Park, Kansas and employs approximately 1,100 workers worldwide.
Bushnell Will Become Part of ATK’s Sporting Group of Companies
ATK will integrate Bushnell into its Sporting Group within its existing accessories business. ATK Sporting Group’s ammunition brands include Federal Premium, CCI, Fusion, Speer, Estate Cartridge and Blazer. ATK’s accessories brands include Alliant Powder, RCBS, Weaver Optics, BLACKHAWK!, Champion, Outers, and Gunslick Pro. In June 2013, ATK acquired Savage Sports Corporation, adding centerfire and rimfire rifles, shotguns and shooting range systems used for hunting, competitive and recreational shooting to its product offering.
Ever wish you could see the image from your riflescope on a large bright screen, and record your shooting experience when shooting targets or hunting? Well, here’s a new product that offers that functionality. The iScope is a handy adapter that connects a smartphone to your rifle scope — virtually any scope. You can see your target and cross-hairs easily without squinting and with your head in a comfortable position. Importantly, the image from the scope can be seen easily from a few feet away, allowing an instructor to provide guidance during the shooting process.
Jeff Foxworthy iScope Promo Video
(Install, App Launch, and Zoom at 1:10)
To use the iScope, you need a $0.99 App that allows you to zoom the image with a slider on your smartphone. This app also operates the Record on/off function, so you can record video clips. These can later be uploaded to YouTube and social media sites. Show the world your great bughole group, or your successful game hunt.
Practical Advantage of Digital Viewing We think this product (or something like it) will be very valuable during training. The large view-screen allows instructors to “see what the shooter sees”, so the trainer can provide immediate feedback to the trainee. In addition, while practicing at long range, a shooter can record the position of wind-flags, or record mirage for later analysis. During a match, the iScope could be used by match directors to record shot placement, with a “shooter’s eye view”.
The iScope also offers obvious benefits for shooters with physical disabilities. Head positioning is critical with rifle optics — you must align your eye very precisely with a small circle of light (exit pupil) only a few millimeters in diameter. With a large viewscreen, a wheelchair-bound shooter can position himself comfortably and view the magnified scope image.
iScope Benefits
Shooting sessions can be recorded and reviewed later.
Digital Zoom allows greater magnification with low-power optics.
Shooters with eye problems can see target and cross-hairs more easily.
iScope helps Shooters with physical disabilities.
The iScope retails for about $110.00 ($99.00 on Amazon). All iScopes come prepackaged to fit the iPhone 4/4S or iPhone 5 at this time. However, you can purchase other backplates to fit popular Android OS smartphones from Motorola and Samsung. The iScope is versatile — it fits nearly all rifle scopes and there is an adapter for spotting scopes also.
With the advent of its new-for-2013 scope models, Nightforce is discontinuing some of its popular NXS scopes. Now you can save hundreds on the Nightforce 3.5-15x56mm NXS and 12-42x56mm NXS.
Since its introduction, the big 12-42 NXS has always been one of the most popular and successful long-range and target scopes, and now you can save big bucks. Eurooptic.com has dropped the price on the 12-42x56mm NXS (various reticles) from $1981 to $1700 — that’s a $281.00 savings*. Both .125-MOA-click and .250-MOA-click turret models are on sale. Likewise Eurooptic.com has just slashed the price on the 3.5-15x56mm NXS from $1862 to $1599 — a $263.00 savings. NOTE: These big discounts apply to in-stock inventory on discontinued models only. When the supply is gone, it’s gone.
To order, visit Eurooptic.com or call (570) 220-3159 and ask for Jason. Available inventory and reticle choices are shown on the website.
*C330 Model with NR-R2 reticle is $1750; C331 Model with NP-R1 reticle is $1800.
If you want a March scope, now’s a good time to buy. Jim Kelbly of Kelbly’s Inc. has announced that, during the month of April, “March Scopes are being reduced by 10% for any March Scope in inventory.”
Jim adds: “We have a number of March scopes in inventory and many of the most popular models are [in-stock now]. So give us a call here at Kelbly’s at 330-683-4674 if you would like to purchase a March Scope or check inventory.”
Remember — if you snooze, you lose. The folks at Kelbly’s expect the in-stock inventory of the most popular March scopes to sell out fast. NOTE: This 10% savings offer is limited to March scopes currently in-stock at Kelbly’s. Backordered items or units to be delivered in the future are not discounted.
For readers with marketing skills, here are two “Dream Job” opportunities in the gun industry. If you’ve ever wanted to be a video producer, the Hornady job opening should be exciting….
Hornady Creative Manager (Marketing Dept.)
First, the Hornady Marketing Department is looking to hire a Creative Manager. This position will be responsible for ad creation, copywriting, website design, as well as filming, producing, and editing company videos. This employee will manage creative projects including print advertising and web design projects. Importantly, the Creative Manager will develop and produce video projects from start to finish. This person must be capable of working well with production companies, ad agencies, and vendors. The Creative Manager will also be involved in new packaging design. CLICK HERE for full job description. Qualified applicants should contact the Hornady HR Department via email: hr [at] hornady.com .
Zeiss Marketing Manager (Hunting) Carl Zeiss Sports Optics, LLC needs a Marketing Manager for its hunting products, including riflescopes, binoculars, and laser rangefinders. This position, “Marketing Manager, Hunting”, reports to the Director of Marketing. Job duties include business development, public relations, and management of advertising campaigns. Zeiss states it is offering “a competitive salary & excellent benefits”. If you are interested and meet the qualifications listed below, email your resume (with salary requirements) to: zeissjobs [at] zeiss.com .
Marketing Manager (Hunting) for Zeiss Sports Optics, LLC
The Marketing Manager, Hunting serves as a leader in the management of Carl Zeiss Sports Optics’ growing product portfolio for premium hunting optics and is responsible for tasks that relate to brand and business development, product and company advertising, promotional activities and public relations. Key responsibilities include planning and executing marketing strategies, and providing support to achieve stated objectives regarding revenue, profitability and market share. Candidates should be skilled in all aspects of marketing including: project development, strategic planning, budgeting, research, advertising creation and management, public/media relations and copywriting. [This is an] exciting position available for a marketing professional with exceptional management, interpersonal and communication skills to collaborate with technical staff, senior management and external partners.
Qualifications:
Bachelor’s Degree in Marketing, Business Administration required; MBA preferred.
5 years experience in marketing, communications or a brand management role.
Superior written and verbal communications skills.
Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
A sales and marketing expert, Jim Clark has 20+ years of executive experience for small and large corporations with a strong outdoor recreation focus. For many years he served as CEO of Yakima products. Clark has been involved in numerous outdoor organizations, and he has served on Leupold’s Board of Directors since 2007.
Dr. Kania has been appointed to the Leupold & Stevens board to fill the position vacated by Clark’s appointment. Dr. Kania is the president and chief executive officer of FEI Company, an Oregon-based manufacturer of electron and ion beam microscopes, and instruments used in nano-scale applications in many industries.
Dennis Spindler comes to Leupold after retiring from Big Rock Sports, where he was the senior vice president of purchasing and merchandising. Spindler provided key merchandising and purchasing leadership in his time at Big Rock, and during his tenure company sales more than doubled. He is widely known throughout the sports optics and fishing industries.
OpticsPlanet.com has a vast selection of riflescopes, spotting scopes, binoculars, red dot sights, and rangefinders. But OpticsPlanet sells much more than just optics. You’ll also find compasses, knives, flashlights, sunglasses, even hunting boots and outdoor clothing. And now you can get $35.00 off with any order of $300.00 or more. What’s more, OpticsPlanet provides FREE UPS Ground shipping to the contiguous 48 states on most orders over $29.95. To save on your OpticsPlanet.com order, use Coupon Code 69B8A7F during online check-out. (Some restrictions apply).
Steiner Binoculars Offer Good Value While you’re shopping Optics Planet, check out the Steiner Military Marine 8×30 Binoculars ($249.00) and 7×50 Marine Binoculars ($324.99). This Editor has used these binoculars on hunts and hikes, and they offer excellent performance for the price. Steiner binoculars, with their wide porro-prism design, may seem old-fashioned, but don’t let that put you off. At SHOT Show an executive of a competing optics maker told us: “The porro-prism offers great field of view and depth of field at 7-8X power. You can produce a better optic at a lower price with this porro-prism design. However, we don’t use the porro-prism in our binoculars because we think consumers prefer the narrow styling of roof prism [straight lens body] designs.”
If styling were not a controlling factor, you’d see more porro-prism binoculars. Experts says that porro-prism binoculars will produce a brighter image than roof-prism binoculars of the same magnification, objective size, and optical quality, because the roof-prism design employs silvered surfaces that reduce light transmission by 12% to 15%. Roof-prisms designs also require tighter alignment tolerances for their optical elements (collimation). This adds to their expense since the design requires the use of fixed elements that need to be set at a high degree of collimation at the factory.
Discount Code Tip from EdLongrange. We welcome reader submissions.
As a last-minute “surprise”, MidwayUSA has added a selection of Leupold VX-I and VX-II riflescopes to its list of Black Friday Bargain items. You can now save from $50.00 to $100.00 off the normal price of these popular, lifetime-guaranteed hunting scopes. Here are some of the Leupold scopes on sale today through 11/28/2011:
Leupold VX-I Rifle Scope 3-9x50mm LR Duplex
Was $319.99, now $249.99 – Save $70.00
Leupold VX-I Rifle Scope 3-9x40mm Duplex
Was $229.99, now $179.99 – Save $50.00
Leupold VX-II Ultralight Scope 3-9x33mm LR Dplx
Was $379.99, now $279.99 – Save $100.00
Leupold VX-II Rifle Scope 6-18x40mm Adj. Obj. LRV Duplex
Was $529.99, now $449.99 – Save $80.00
For the next 20 shots, we kept “chasing center” trying to get the gun zeroed at 600 yards. We never did. After burning a lot of ammo, we gave up. Before stowing the gun for the trip home, I dialed back to my 100-yard zero, which is my normal practice (it’s 47 clicks down from 600-yard zero). I immediately noticed that the “feel” of the elevation knob didn’t seem right. Even though I was pretty much in the center of my elevation (I have a +20 MOA scope mount), the clicks felt really tight — as they do when you’re at the very limit of travel. There was a lot of resistance in the clicks and they didn’t seem to move the right amount. And it seemed that I’d have four or five clicks that were “bunched up” with a lot of resistance, and then the next click would have almost no resistance and seem to jump. It’s hard to describe, but it was like winding a spring that erratically moved from tight to very loose.
The good folks at 
It’s official — ATK is acquiring Bushnell — for a whopping $985 million. ATK (Alliant Techsystems) has executed a definitive agreement to acquire Bushnell Group Holdings, Inc., a leading maker of branded sports optics, outdoor accessories, and eyewear. In addition to rifle scopes, Bushnell makes rangefinders, binoculars, spotting scopes, GPS units, sunglasses, and more. Bushnell sells a myriad of other products for outdoorsmen through its brands Simmons, Tasco, Millet, Butler Creek, Bollé, Serengeti, Hoppe’s, Night Optics, Primos, Stoney Point, Hoppe’s, and Uncle Mike’s.
Ever wish you could see the image from your riflescope on a large bright screen, and record your shooting experience when shooting targets or hunting? Well, here’s a new product that offers that functionality. The 
We think this product (or something like it) will be very valuable during training. The large view-screen allows instructors to “see what the shooter sees”, so the trainer can provide immediate feedback to the trainee. In addition, while practicing at long range, a shooter can record the position of wind-flags, or record mirage for later analysis. During a match, the iScope could be used by match directors to record shot placement, with a “shooter’s eye view”.
Since its introduction, the big 12-42 NXS has always been one of the most popular and successful long-range and target scopes, and now you can save big bucks. 
If you want a March scope, now’s a good time to buy. Jim Kelbly of 
Hornady Creative Manager (Marketing Dept.)
Zeiss Marketing Manager (Hunting)
Effective immediately, Leupold & Stevens, Inc. (“Leupold”) has appointed Jim Clark as Chairman of Leupold’s Board of Directors. In addition, Dr. Don R. Kania and Dennis Spindler were appointed as new Board Members. Jim Clark was appointed board chair following the retirement of Don Gobel, who served on Leupold’s board for 16 years, the last four as chairman. During Gobel’s tenure, Leupold’s gross sales more than doubled.
While you’re shopping Optics Planet, check out the Steiner Military Marine 8×30 Binoculars ($249.00) and 7×50 Marine Binoculars ($324.99). This Editor has used these binoculars on hunts and hikes, and they offer excellent performance for the price. Steiner binoculars, with their wide porro-prism design, may seem old-fashioned, but don’t let that put you off. At SHOT Show an executive of a competing optics maker told us: “The porro-prism offers great field of view and depth of field at 7-8X power. You can produce a better optic at a lower price with this porro-prism design. However, we don’t use the porro-prism in our binoculars because we think consumers prefer the narrow styling of roof prism [straight lens body] designs.”
As a last-minute “surprise”, MidwayUSA has added a selection of 
