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November 23rd, 2012

Outdoor Channel and The Sportsman Channel Merged Into InterMedia Outdoors Holding Company

Intermedia Outdoor ChannelOutdoor Channel Holdings (NASDAQ:OUTD) announced a three-way merger consolidating the Outdoor Channel with The Sportsman Channel (owned by by Intermedia Holdings, LLC), and with InterMedia Outdoors Inc., which produces 20 websites and 15 outdoor magazines, including Guns & Ammo and Petersen’s Hunting.

This merger will create InterMedia Outdoor Holdings Inc. (“IMOH Inc.”), which now becomes the nation’s largest media and content company serving outdoor enthusiasts. The merger consolidates control over television, print, and online media in the hunting, shooting, and fishing categories. That’s probably good for IMOH’s investors, but not so good for outdoor industry advertisers. Now that Intermedia has co-opted its main competitor in the cable TV arena, we expect IMOH to demand higher ad fees.

Tom Hornish, President and CEO of Outdoor Channel Holdings (the “Company”), commented: “Combining the resources of these three companies will allow us to better serve the consumers, distributors and advertisers in this robust marketplace. We will have the highest quality content, the top brands and the greatest reach.” Jeff Paro, CEO of InterMedia Outdoors, Inc. stated, “This is the culmination of a long and dedicated effort by our team to build a truly multimedia enterprise. IMOH Inc. will serve all of its consumers in all media across all platforms.”

Gavin Harvey, CEO of The Sportsman Channel, said, “We built Sportsman from a small cable network five years ago into one of the pre-eminent brands in the outdoor space. I am excited by what we have achieved and even more excited about the prospects for the combined company. The marriage of two cable networks with the reach and brands of InterMedia Outdoors is a truly unique proposition in the cable media landscape.”

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December 10th, 2011

New eBook from Student of the Gun TV Host

Paul MarkelPaul Markel, a firearms instructor who hosts the Student of the Gun cable series, has released a new instructional guide in e-Reader formats (HTML, Kindle, ePUB, PDF). Plain text and RTF versions are also available for most word processing programs.

Markel’s new Student of the Gun eBook contains advice for both new gun owners and experienced shooters. The text draws on Markel’s experience as U.S. Marine, Police Officer, Bodyguard, and Firearms Instructor. Over the past two decades, Markel has trained thousands of shooters. He is also a seasoned writer who has penned numerous articles and reviews for Shooting Sports and Law Enforcement periodicals.

Just $9.99 with Free Partial Samples
The eBook costs $9.99, but here’s the good part — you can download 5% of the book as a free HTML sample to read with your web browser. This new eBook is available for immediate download to your laptop, Kindle, Nook, iPad and other book readers. Download from

Paul MarkelStudent of the Gun TV Changes Channels
In related news, Paul Markel’s Student of the Gun TV Show is switching networks. Leaving the Pursuit Channel, the popular show moves to The Sportsman Channel, where it will air weekly, starting December 26th, 2011.

Paul Markel, the show’s host stated: “We are tremendously grateful for the support we received from our original channel. But the move to the Sportsman Channel gives us the opportunity for greater growth and the ability to reach more American shooters.” Check with your local cable provider for broadcast times. Watch a YouTube preview below.

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