May 2nd, 2019

Female Participation in the Shooting Sports — Today’s Trends

shooting industry magazine women woman's issue hunting

The shooting sports are not a “man’s game” these days. Far from it. More and more women have taken up target shooting. A recent survey showed an 80% increase in the number of women target shooters from 2001 to 2016. In total, six million American ladies participated in target shooting in 2016. Likewise hunting has become more popular with American women. Female hunters in the USA numbered 1.1 million in 2016. That represents a 104% increase from 2001.

Recognizing that ladies are an ever-increasing part of the shooting sports, Shooting Industry Magazine just released its first-ever Woman’s Issue dedicated to female shooters and huntresses. This May 2019 special issue can be accessed for FREE online. CLICK HERE to READ.

While the issue is focused primarily on SELLING products to women, there is some very useful information that can help match directors and club officials. The magazine interviews many business owners and range directors who have developed female-focused shooting and training programs.

NRA Convention, Jessie Harrison
Above and below — the world’s best female Action Pistol shooter, Jessie Harrison.

shooting industry magazine women woman's issue hunting

Female Participation in Shooting Sports and Hunting
The Shooting Industry Woman’s Issue spotlights female participation in target shooting and hunting. One key article summarizes a nationwide survey conducted by Southwick Associates. One interesting finding was that much of the increase in female participation can be tracked to younger ladies: “Female participation in both hunting and shooting may be highest among younger women[.]” Notably, 16% of respondents among target shooters in the 16-24 age category were female. Southwick concludes: “Future generations of hunters and shooters will contain more women than ever before”.

shooting industry magazine women woman's issue hunting

The Shooting Industry Magazine Woman’s Issue has more than a dozen articles focusing on women in the shooting sports. We found some good advice from industry leaders and shop owners on developing products for women shooters, CCW holders, and hunters:

“When the ‘shrink it and pink it’ mentality is applied to hunting and outdoor gear, it can be perceived by some as an insult to a woman’s ability and competence. Women, expecially avid female hunters, want to be taken seriously.” –Brenda Weatherby, Weatherby Inc.

“I’m glad to bring a female perspective to a predominantly male industry. In general, men and women have different concerns/issues specifically when carrying a concealed handgun.” — Melissa Torres, Owner Scoots Place

“Seek a woman’s advice and input on any gear you want to bring to market for a female.” — Jessica Hazelaar, Owner Eclipse Holsters

shooting industry magazine women woman's issue hunting