Powder Valley Holds the Line on Prices of Reloading Supplies
Here’s good news for purchasers of reloading components. Powder Valley Inc. (PVI) is “holding the line” on prices of powder, primers, brass, and bullets. In so doing, Powder Valley is “keeping the faith” with its customer base. By contrast, many local gun shops and big box retailers have jacked up prices on guns, ammo, and reloading supplies in response to a spike in demand. With the hue and cry for new gun control legislation, gun owners have rushed to stores to get guns, ammo, and reloading components. Predictably, some retailers have raised prices on everything from primers to all types of semi-auto firearms. Not so with Powder Valley. If you check the PVI website, you’ll see that prices for almost all products in stock are basically the same as a month ago (before the events in Newtown). Unlike some other vendors, Powder Valley has refrained from ramping up prices. We commend PVI for this.
Here is what Powder Valley owner Bryan Richardson told us about his company’s pricing policy:
“We watched back in 2009 as companies jacked up their prices due to supply and demand. This may make sense for some retailers and manufacturers. However, this is not the way we do business, nor will ever do business. It is completely against our conviction.
My wife and I established our business in 2000 with a mission statement of: ‘Providing the finest in reloading components and other shooting sports related products at the best possible price. In doing so, we will conduct business with the utmost respect and consideration for the customer’s needs by constantly demonstrating honesty and integrity.’
Therefore, increasing prices due to current market and political conditions is contrary to our mission of conducting business with the utmost respect and consideration for the customer’s needs. It is my opinion that if we want our industry to survive… we cannot price consumers out of shooting. Therefore, when you see our prices increase or decrease it is simply based off of the manufacturer’s or importer’s pricing. I think history shows that consumers remember the companies who elevated their prices for short-term profits and those who did not. We are here for the long haul and want to grow our business through building our customer base, not increasing our prices.”
