Ruger Wins Twin Firearms Industry Awards
Ruger was the big winner at the recent National Association of Sporting Goods Wholesalers (NASGW) Expo in Kansas City. Ruger was recognized as the NASGW Firearms Innovator of the Year for the second year in a row. In addition, Ruger earned its tenth straight Firearms Manufacturer of the Year Award. That’s an impressive double victory for Ruger, which has been on a roll lately, with many hot-selling guns, including the hugely successful Ruger Precision Rifle. In Kansas City, Ruger CEO Mike Fifer was also presented with the NASGW Chairman’s Award.
According to the NRA’s American Rifleman: “The Firearms Innovator of the Year award is given to the company that is committed to developing unique products, services or strategies that set that company apart from its competitors; has made an outstanding contribution in furthering the image and development of shooting sports; enhances and increases significantly the growth and expansion of shooting sports; and actively supports NASGW and its wholesaler member firms. The Firearms Manufacturer of the Year recipient is determined by NASGW Wholesaler members who evaluate the performance of manufacturers on four key criteria: distribution policy; marketing, promotions and sales; logistics and operations; and NASGW and industry support.”
Along with its hot-selling, practical/tactical RPR bolt guns, Ruger has upgraded its handgun line-up with value-priced compact carry pistols and the well-designed line of Ruger American pistols. Ruger’s engineers worked hard to develop these new products, and the payoff has been in record sales numbers and impressive corporate earnings. “The Ruger American Pistol is the most advanced semi-auto pistol we’ve ever produced,” noted Ruger CEO Mike Fifer, who is featured in this NRA-produced video:
Ruger CEO Demonstrates New Ruger American Pistol:
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Tags: Kansas City, Mike Fifer, NASGW, RPR, Ruger, Ruger Precison Rifle, Wholesalers
