|
|
September 27th, 2009
These are tough economic times. We know a lot of folks who have lost their jobs or had their hours cut back as companies slash budgets. There’s a lot of belt-tightening going on as families, across the country, reduce their expenditures. Nonetheless, despite all the cutbacks, Americans are still buying firearms in record numbers. Americans may be able to live without luxuries, but not without their guns.
Over 1,000,000 NICS Checks in August
In August, 2009, Americans purchased over 1,000,000 firearms. According to the FBI’s National Instant Criminal Background Check System (NICS), there were 1,074,757 background checks in August 2009, a 12.3 percent increase from the 956,872 reported in August 2008. And so far this year, there have been 9,076,205 NICs checks. Keep in mind that a NICS check may cover the purchase of more than one firearm at a time, so total 2009 gun sales probably well exceed the 9,000,000 mark. If we assume, probably conservatively, that 10 million guns were sold so far in 2009, that’s one for every 30.8 citizens, based on current Census data.
Gun Manufacturers’ Stock Prices Have Tripled Since November
By most indicators, we may be in a major recession, but times are good for the big gun-makers. The stock prices of both Smith & Wesson (SWHC) and Sturm, Ruger & Co. (RGR) have soared since the November Presidential election, reflecting the boom in gun sales. S&W stock, which bottomed at $1.79 on 11/20/08, traded for $5.14 per share on 9/25/2009 — nearly three times as high. On November 20, 2008, RGR traded at $4.52 and it closed at $12.91 this past Friday (9/25/2009). Now, don’t you wish you’d invested in some S&W or Ruger stock last year?
September 22nd, 2009
Ruger has just announced the new SR-22, which is a Ruger 10/22 shamelessly tarted up to look like an AR-15. For tactical and 3-gun competitors needing a practice weapon that shares the ergonomics of their AR15 match gun, the SR-22 makes sense. Otherwise, frankly, we lament the addition of the wobbly and poorly-designed AR-style collapsible stock to a firearm that works just fine with a conventional stock. We do like the integrated Picatinny-style rail on top of the action. This allows you to easily mount Red Dot sights or other optics. But does anyone really need rails on the forearm or a Mini-14 flash suppressor on a 22LR? No, but these features will probably sell more rifles. Anything that looks “tacticool” these days seems to sell well.
CLICK HERE for SR-22 Specifications Sheet
MSRP for the new SR-22 is $625.00 and we expect street price to be about $575.00. That’s more than twice the price of a standard 10/22 that, frankly, performs pretty well once you’ve upgraded the trigger. Is it worth paying double to get a pistol grip, AR-style buttstock, and Picatinny scope rail? Ruger is banking on the fact that AR devotees will say yes and shell out big bucks for the SR-22.
AR Egonomics with 10/22 Economy and Simplicity
According to Ruger, the “SR-22 Rifle allows shooters to use economical .22 LR ammunition, while still enjoying the look and feel of an ‘AR’. [The gun] faithfully replicates the AR-platform dimensions between the sighting plane, buttstock height, and grip. Like the 10/22, the AR-style SR-22 Rifle also has an extensive array of accessories available, allowing shooters to select a custom configuration that best suits their tastes and needs.”
The SR-22 uses standard SR-22 rotary magazines. Indeed, at its heart, the SR-22 is pretty ordinary. It features a standard 10/22 action inside an aluminum Nordic Components chassis that provides the rail mount, buttstock mount, and AR-style grip mount. The SR-22 ships with a six-position, telescoping M4-style buttstock (on a Mil-Spec diameter tube), plus a Hogue pistol grip. Buttstocks and grips may be swapped out for any AR-style compatible option. The wobbly, collapsible buttstock is the first thing this editor would toss on the SR-22.
Interestingly, the round handguard/float tube is secured with a standard-thread AR-style barrel nut, and the handguard is drilled and tapped for rails at the 3, 6, 9 and 12 o’ clock positions. Picatinny handguard rails are available from Ruger so you can add rail-mounted gizmos to your heart’s content. There is a barrel support V-block in the handguard so you can easily swap barrels or install after-market 10/22 barrels. The SR-22’s 16-1/8″ barrel is capped with an Mini-14 flash suppressor mounted with AR-spec ½”-28 thread.
August 4th, 2009
You’d never know it, given the way the mainstream media portrays the shooting sports, but hunting/shooting is more important, from an economic standpoint, than golf, tennis, bike-riding, or just about any recreational sport you can name. Americans spent $4.6 Billion on hunting and shooting sports equipment in 2008, a 16% rise from 2007. Yep that’s “B” for Billion.
 According to a new National Sporting Goods Association report, hunting- and firearms-related equipment was the only sporting-goods equipment category to see double-digit sales growth in 2008. Sales rose 16 percent, while overall sporting-goods equipment sales declined 1 percent compared to the previous year. Hunting- and firearms-related equipment ranked second only to exercise equipment in 2008, NSGA reports. Included in the “hunting and firearms” equipment category are rifles, handguns, shotguns, ammunition, airguns, reloading equipment, paintball and cutlery. NSGA reported sales in the hunting and firearms category were $4.6 billion in 2008, up from $3.9 billion the previous year.
In related news, Sturm Ruger & Co. announced a huge spike in its gun sales for 2009. This is probably due to the popularity of Ruger’s new compact handguns, combined with orders for its new AR15 style rifle, the Ruger SR-556 with gas-piston upper. Ruger reported Wednesday that firearms sales grew 94 percent in the second quarter of 2009, compared to the same period last year, and that sales were up 14 percent when compared to the first quarter of this year. Firearms unit production grew 63 percent from the second quarter of 2008.
Call it “panic buying” or the “Obama Effect”, but it’s ironic that the election of President Obama has ignited the greatest surge in guns and ammo sales in recent memory. One firearms marketing rep has suggested, half-seriously, that Pres. Obama should be named “Gun Salesman of the Century”.
This report courtesy NSSF.org
May 27th, 2009
 We all know that sales of firearms, ammo, and reloading supplies have surged since the November Presidential election. Federal excise taxes, collected on guns and ammo sales, rose 13.9% in 2008 compared to 2007. Likewise NICS background checks are up dramatically. Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 1,225,980 checks in April 2009. This figure is a 30.3 percent increase from the 940,961 reported in April 2008.*
What does all this represent in terms of sales revenues? According to the National Sporting Goods Association (NSGA), Americans spent over $4.6 billion on guns and hunting gear in 2008. That’s a $500,000,000 increase over 2007. Yes, business is booming for the gun industry. The rise in firearms sales has benefitted major gun makers such as Ruger, whose stock has nearly tripled in price since November 2008. (Check out this chart — with hindsight, we all should have invested in Ruger last fall.)
Sales of hunting and firearms equipment showed the greatest percentage increase in 2008 compared to all other sporting goods equipment categories with sales of more than $1 billion, the NSGA reports. A new NSGA report shows hunting and firearms equipment sales rose 16 percent to $4.6 billion in 2008, up from $3.9 billion in 2007. That’s a $500,000,000 increase in one year — and we can expect the trend to continue in 2009. Overall retail sales of sporting goods (footwear, clothing and equipment) fell 1 percent in 2008 to $53.4 billion.
*The April 2009 increase follows a 29.2 percent gain in March and rises of 23 percent in February, 28 percent in January, 24 percent in December and 42 percent in November when a record 1,529,635 background checks were performed.
|
