March 9th, 2018

March Releases New Genesis ELR Scope with 400 MOA Elevation

march genesis ELR 400 moa scope optic
CLICK HERE to see full screen version with much larger print. SEE BIG PHOTO.

March Scopes (from DEON in Japan) has unveiled a remarkable new riflescope, the likes of which has never been seen before. The new Genesis ELR Scope has more elevation travel than has ever been packed into a scope before — 400 Minutes of Angle. That’s four or even five times as much as most other optics. This will allow the Genesis to get you on target, with no special external mounts, at three miles with a .416 magnum cartridge*.

CLICK HERE for March Genesis 6-60x56mm Brochure PDF »

For other popular cartridges/calibers, this is the range you can shoot and still have sufficient elevation travel with the Genesis. This is with the built-in elevation alone, no need for adjustable mounts, tilting rails, or prism systems:

.224 Cal to 2450 yards** | .308 Win to 2950 yards | .338 Lapua Magnum to 4000 yards

Take a good look — we bet you’ve never seen anything like this before (Big PHOTO). The new Genesis was unveiled at the IWA trade show in Germany this morning. The video below shows the Genesis being unveiled by Mr. Fumio Shimizu of Deon Optics and UK/Euro Distributor Gary Costello. Thanks to Vince Bottomley of for the report from IWA.

NOTE: Click the Speaker Icon to hear audio.

How Much? Global Price for the March Genesis isn’t finalized yet, but March USA just took the first order at $5000.00 USD, without accessories. March expects to start shipping in four (4) months.

Claimed to be effective up to three miles with popular large, magnum ELR cartridges, the New Genesis sets a new benchmark in the Optics field. This won’t be cheap — posting on Facebook, a March representative said the the price is “still to be determined” but will be “approximately $5000 to $6000″. One of our Forum members just placed the first order in North America, and was told the base price (without accessories) was $5000.00 plus $50.00 shipping.

march genesis ELR 400 moa scope optic

The All New March Genesis 6-60x50mm ELR Rifle Scope

The new March Genesis represents a revolution in scope technology/design — the dawn of a new era for ELR (extreme long range) shooting. The Genesis concept began in late 2016 when a group of world-class shooters asked for a scope that could be used effectively at ranges of two miles and beyond…

The chief engineers of DEON Optical Design took on the challenge and produced several prototype designs, tested extensively on three continents. Eventually DEON produced a truly ground-breaking optic — a new beginning in scope design.
 The Genesis ELR rifle scope offers up to 400 MOA of elevation, which will allow the shooter to shoot from 10 yards out to 3 miles*.

The unique design of the Genesis allows the shooter to always see through the central part of the lens, producing clarity, definition, and minimal chromatic aberration. This holds true even on 400 MOA! On other scopes, when the extremes of elevation are used, you won’t get the same performance — you may seen distortion and darkening. Also incorporated into Genesis is the proven DEON ‘High Master’ lens system — super ED lenses with high-refractive glass offering very high resolution and natural colour right to the edge of the image.

March Genesis 6-60x56mm Specifications:

– 400 MOA of total elevation travel with Zero-set feature (300 up, 100 down)
— 6-60X Power First Focal Plane (Highest FFP zoom ratio and magnification sold)
— 150 MOA of total windage travel (75 MOA left and right)
— 50 MOA per turn, 1/4 MOA clicks

— Wide-angle eyepiece with 25 degrees apparent field of view
— Eye relief 67-82mm and exit pupil 3.3mm at 6X to 0.93mm
 at 60X
— Six-step illumination module with on/off clicks
— Integral Picatinny mounting-points on the main frame.
— High Master ED lens system with 56mm objective.

— Side-Focus Parallax from 10 yards to infinity.
— FMA-MT MOA-based Reticle for ELR (MIL-based reticle coming later)
Central gimble system and slider bearings with main frame (worldwide patents pending)

— Weight 1.5 Kg

* March says there is 3 mile range with a “.416 Cheytac”. Well, there is a recognized .416 Barrett cartridge and a .408 Cheytac. March says the .416 Cheytac is a “special wildcat … developed due to licensing needs for Norway.”

** March lists “.224 Cal”. We assume this refers to the .223 Remington cartridge, but it could be something completely different, such as a 22 Nosler, or .224 Valkyrie.

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