March 9th, 2018

March Releases New Genesis ELR Scope with 400 MOA Elevation

march genesis ELR 400 moa scope optic
CLICK HERE to see full screen version with much larger print. SEE BIG PHOTO.

March Scopes (from DEON in Japan) has unveiled a remarkable new riflescope, the likes of which has never been seen before. The new Genesis ELR Scope has more elevation travel than has ever been packed into a scope before — 400 Minutes of Angle. That’s four or even five times as much as most other optics. This will allow the Genesis to get you on target, with no special external mounts, at three miles with a .416 magnum cartridge*.

CLICK HERE for March Genesis 6-60x56mm Brochure PDF »

For other popular cartridges/calibers, this is the range you can shoot and still have sufficient elevation travel with the Genesis. This is with the built-in elevation alone, no need for adjustable mounts, tilting rails, or prism systems:

.224 Cal to 2450 yards** | .308 Win to 2950 yards | .338 Lapua Magnum to 4000 yards

Take a good look — we bet you’ve never seen anything like this before (Big PHOTO). The new Genesis was unveiled at the IWA trade show in Germany this morning. The video below shows the Genesis being unveiled by Mr. Fumio Shimizu of Deon Optics and UK/Euro Distributor Gary Costello. Thanks to Vince Bottomley of for the report from IWA.

NOTE: Click the Speaker Icon to hear audio.

How Much? Global Price for the March Genesis isn’t finalized yet, but March USA just took the first order at $5000.00 USD, without accessories. March expects to start shipping in four (4) months.

Claimed to be effective up to three miles with popular large, magnum ELR cartridges, the New Genesis sets a new benchmark in the Optics field. This won’t be cheap — posting on Facebook, a March representative said the the price is “still to be determined” but will be “approximately $5000 to $6000″. One of our Forum members just placed the first order in North America, and was told the base price (without accessories) was $5000.00 plus $50.00 shipping.

march genesis ELR 400 moa scope optic

The All New March Genesis 6-60x50mm ELR Rifle Scope

The new March Genesis represents a revolution in scope technology/design — the dawn of a new era for ELR (extreme long range) shooting. The Genesis concept began in late 2016 when a group of world-class shooters asked for a scope that could be used effectively at ranges of two miles and beyond…

The chief engineers of DEON Optical Design took on the challenge and produced several prototype designs, tested extensively on three continents. Eventually DEON produced a truly ground-breaking optic — a new beginning in scope design.
 The Genesis ELR rifle scope offers up to 400 MOA of elevation, which will allow the shooter to shoot from 10 yards out to 3 miles*.

The unique design of the Genesis allows the shooter to always see through the central part of the lens, producing clarity, definition, and minimal chromatic aberration. This holds true even on 400 MOA! On other scopes, when the extremes of elevation are used, you won’t get the same performance — you may seen distortion and darkening. Also incorporated into Genesis is the proven DEON ‘High Master’ lens system — super ED lenses with high-refractive glass offering very high resolution and natural colour right to the edge of the image.

March Genesis 6-60x56mm Specifications:

– 400 MOA of total elevation travel with Zero-set feature (300 up, 100 down)
— 6-60X Power First Focal Plane (Highest FFP zoom ratio and magnification sold)
— 150 MOA of total windage travel (75 MOA left and right)
— 50 MOA per turn, 1/4 MOA clicks

— Wide-angle eyepiece with 25 degrees apparent field of view
— Eye relief 67-82mm and exit pupil 3.3mm at 6X to 0.93mm
 at 60X
— Six-step illumination module with on/off clicks
— Integral Picatinny mounting-points on the main frame.
— High Master ED lens system with 56mm objective.

— Side-Focus Parallax from 10 yards to infinity.
— FMA-MT MOA-based Reticle for ELR (MIL-based reticle coming later)
Central gimble system and slider bearings with main frame (worldwide patents pending)

— Weight 1.5 Kg

* March says there is 3 mile range with a “.416 Cheytac”. Well, there is a recognized .416 Barrett cartridge and a .408 Cheytac. March says the .416 Cheytac is a “special wildcat … developed due to licensing needs for Norway.”

** March lists “.224 Cal”. We assume this refers to the .223 Remington cartridge, but it could be something completely different, such as a 22 Nosler, or .224 Valkyrie.

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January 30th, 2010

SHOT Show Report: Kelbly's Offers New Products for 2010, including 80-power Zoom Scope

We had a chance to visit with Jim Kelbly of Kelbly’s Inc., at SHOT Show 2010. Jim had all the new March scopes on display, including the amazing 8-80x56mm long-range scope, part of March’s ground-breaking 10 times zoom range series. Jim reviewed the March line-up, explaining the many high-magnification models available for precision shooters.

YouTube Preview Image

Jim also showed us the stainless Grizzly II action and the new Atlas series of stainless actions. The Atlas actions are designed for varminters, tactical shooters, and long-range shooters who want an affordable stainless action with a Remington 700 action footprint. The Atlas actions should be a simple drop-in installation for stocks inletted for Rem 700s. At the close of the interview, we asked Jim about the future of benchrest competition. Jim believes that we will see more cross-over of short-range shooters into the long-range disciplines (and vice-versa), along with growth in the F-Class and tactical disciplines.

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January 19th, 2009

SHOT Show Report: March 36-55 BR Scope + Revolutionary 1:10 Ratio Zooms

Kelbly’s rolled out a remarkable new March benchrest scope at SHOT 2009: a completely new 36-55x52mm zoom, quite unlike anything on the market. Produced by Japan’s DEON Optical, the design was inspired, in part, by suggestions from ace shooter Lou Murdica. Lou looked at the current benchrest disciplines, from point-blank (100/200) BR, all the way to the 1000-yard game. He found that most benchresters (both short-range and long-range) rarely dialed their scopes below 30-power, and most wanted more magnification than their current scopes offered, for times when the conditions were good. Lou asked DEON’s designers if they could build a high-quality BR scope with about a two-times zoom ratio. But he also wanted the reticle to be super-stable, so it didn’t move at all when adjusting the magnification.

Six months later, DEON (March) sent Lou a prototype. It was very different that other scopes on the market because the zoom function is done in the eyepiece — similar to a spotting scope. In fact DEON dubbed the new scoped the “EP” zoom, with the “EP” referring to “eye piece”. Lou has tested the new March 36-55X and he says “The cross-hair absolutely doesn’t move when you zoom because everything is taking place behind the cross-hairs at the eyepiece. For a benchrest shooter this is a BIG deal — if you don’t like the mirage, you can change from 55 power to 36 power in the middle of your group, and know that point of impact will not change.” The other great feature of the scope is the near-constant eye relief — it changes only about 1/2″ from 36 power to full 55X magnification. Lou says, “you can zoom through the entire range and barely need to move your head at all.” Lou has worked with all the March BR scopes, from the early 40X through the lastest zooms. He feels that the new 36-55 may be the best yet for short-, medium-, and long-range benchrest shooters. As Lou explains: “It takes care of 100 to 1000-yard shooting with one scope. What more would you ever need?”

Click Here to download March 36-55×52 Spec Sheet.

Revolutionary March 1:10 Ratio Zooms Amaze Optics Experts
March pulled off a major coup at SHOT Show. The new March 1-10x35mm and 2.5-25x42mm zooms were the talk of the Show. This is the first time ANY major manufacturer has been able to achieve a 10 times zoom ratio. March’s booth was mobbed as engineers from other optics companies came to see how March “achieved the impossible”. And the optics guys had to fight past a line-up of military personnel — from the USA, Canada, Israel, and Germany. Lou Murdica was there and he reports: “Once word of these scopes hit the show’s Tactical area, March had more military and law enforcement people from the U.S. and other countries than you could imagine.”

March 1-10x35mm tactical scopeApparently, the U.S. Military has been asking domestic manufacturers to perfect a 1-10X zoom for years, and the response was always: “It can’t be done.” Well, starting from a blank page, the engineers at Japans’ DEON Optical Design Corp. (makers of the March), figured it out. For the military this is a HUGE technical breakthrough because a 1-power optic is ideal for close quarters combat (or house-clearing) while 10-power is a good setting for long-range sniper work. The two 1:10 ratio zooms both feature 1/4 MOA clicks, illuminated plex or MTR2 reticles, 30mm tubes, and a huge elevation range: 180 MOA for the 1-10×35 and 100 MOA for the 2.5-25×42. Both these scopes are slated for June 2009 deliveries. The 1-10×35 scope is expected to sell for $1500.00 while the 2.4-25×42 will cost about $2400.00.

We are told that David Tubb will be working on adapting a specialized long-range reticle for the 2.5-25×42. Representatives of the U.S. Navy SEALs showed great interest in the 2.5-25x42mm March. In addition to the two smaller tactical scopes, March displayed 5-32x52mm and 10-60x52mm tactical scopes. These feature 1/8-MOA clicks and an MTR1 reticle.

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June 11th, 2008

March Scopes — Source and Pricing

Right now the March line of scopes represent the “state of the art” in high-magnification Benchrest scopes. They are unexcelled for brightness, sharpness, and perhaps most importantly, shot-to-shot reliability. Many top short-range benchrest shooters, who can’t tolerate even a tiny shift in the scope’s reticle moving the point of impact a few hundreths of an inch, are using the March 40X, 50X, and 60X, and now the new 10-60X Zoom.


March scopes are made in Japan by DEON. In the USA they are sold exclusively by Kelbly’s. Jim Kelbly reports: “Some 40s and 50s are in stock now. The 10-60X zooms will be in stock in about two months unless the back order list gets longer as it is everyday. If you want a March scope you should not wait till they are in stock. We have a waiting list and you should get on it if you would like one in next two months.”

Current March Scope pricing:
40×52, 50×52, and 60×52 fixed focal length: $2100.00
10-60×52 Zoom: $2400.00

March Benchrest Scope

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