May 27th, 2010

Jessie Abbate Joins Team Smith & Wesson

Among female action shooters, Jessie Abbate, 2009 USPSA Ladies Back-to-Back National Champion, may be the most marketable talent in America right now. Jessie has been featured on several TV shows, including Shooting USA, Cowboys, Shooting Gallery, and American Hunter. After Abbate left Team Glock in a contract dispute, the shooting world has been wondering which sponsor would secure Jessie’s services for its team. Well, now we have an answer — Jessie Abbate will shoot for Team Smith & Wesson. Jim Shepherd’s Shooting Wire reports that “Abbate has signed with Team Smith & Wesson”, as confirmed by Abbate’s agent Russell Stott.

Jessie Abbate S&W

This now gives Team S&W a powerful threesome of female shooters as Abbate joins Womens’ Team Captain Julie Goloski Golob and Kay Clark Miculek. While 9-time USPSA Champion Golob is primarily a pistol shooter, both Kay Miculek and Jessie Abbate are top-flight multi-gun shooters as well. Abbate developed her rifle and shotgun skills in Cowboy Action shooting, and Kay is a 13-Time USPSA Multi-Gun Open Champion. Having Kay AND Jessie under contract is a big coup for Smith & Wesson, as multi-gun matches afford Smith & Wesson a chance to showcase its handguns AND its rifle products.

Jessie Abbate S&W

The Rise of Multi-Gun Competition
Multi-Gun and 3-Gun matches become more popular every season. One top 3-gun shooter who originally came up through the pistol ranks told us: “Multi-Gun is the future — it’s what TV viewers want and what sponsors want”. The major multi-gun matches are drawing 30% more competitors each year. And now 3-Gun Nation has brought multi-gun shooting to prime-time television with a compelling nationwide series with a huge cash payout in the end. That’s smart, NASCAR-style marketing. We predict that, within a few years, multi-gun events will eclipse the handgun-only events in popularity, prize money, and sponsorship interest. With Abbate added to the S&W team, along with long-time multi-gun ace Kay Miculek, S&W is positioned to dominate womens’ multi-gun competition for years to come.

Photos courtesy JessieAbbate.com

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