July 6th, 2012

TV and Online Coverage of Shooting Sports in 2012 Olympics

NBC London OlympicsThe 2012 Summer Olympics in London begin July 27 with shooting events starting the 28th and wrapping up August 5, 2012. NBC has already launched a full-featured website dedicated to the London Olympics at NBCOlympics.com.

LINK: NBC Olympic Shooting Events Web Page

We visited NBCOlympics.com this morning and were pleased to see that NBC has already launched a content-rich “homepage” dedicated to Olympic shooting. This includes Latest Shooting News, Tech Info, Event Schedules, Shooter Profiles, and Feature Stories with Video. There’s an excellent Video Interview with Sarah Scherer (10m Air Rifle), and you’ll even find a ‘Glamour’ Photo Shoot with Smallbore 3-P Shooter Amanda Furrer. In the NSSF video below, Amanda chats about the challenge of making the U.S. Olympic Team:

Fifteen (15) shooting events are featured at the 2012 London Olympic Games
Rifle Pistol Shotgun
  • Men's 10m Air Rifle 
  • Men's 50m Rifle Prone 
  • Men's 50m Rifle 3 Positions 
  • Women's 10m Air Rifle 
  • Women's 50m Rifle 3 Positions
  • Men's 10m Air Pistol 
  • Men's 25m Rapid Fire Pistol 
  • Men's 50m Pistol 
  • Women's 10m Air Pistol 
  • Women's 25m Pistol
  • Men's Trap 
  • Men's Double Trap 
  • Men's Skeet 
  • Women's Trap 
  • Women's Skeet
  • Olympic Television Broadcasts and Online Webcasts
    NBC TV will broadcast many shooting events as part of its 2012 Olympics coverage. Supplementing that broadcast coverage will be Live Extra WebCasting. The Live Extra option provides real-time or delayed coverage of EVERY Olympic event. That’s right, you can watch every single Olympic event on the web. The Live Extra service does require viewers to register online for the service. In addition, you will need to verify that you subscribe to a cable, satellite, or telecom video tier that includes CNBC and MSNBC on the NBCOlympics.com website. CLICK HERE to learn more about Live Extra services.

    History of Shooting in Modern Olympics
    One of the original events featured at the first modern Olympic Games in Athens in 1896, the shooting sports have been present in all but the 1904 and 1928 games. The United States leads the field in shooting sports medals, having racked up 103 all-time, including 50 Gold. China is second with 42 total shooting medals and 19 Gold. The Chinese had the top showing at the 2008 Summer Olympics in Beijing, taking home eight shooting medals, five of which were Gold. (In Beijing Team USA garnered six shooting medals, including two Gold.)

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