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June 11th, 2013

Updated Swarovski Website Launched

Swarovski Optik NA (Swarovski) has completely updated its website at The redesigned web page is divided into three main categories: hunting, nature, and travel & leisure. You’ll find in-depth product information with images, spec sheets and videos. There are easy-to-use, mobile-friendly links for Rifle Scopes, Spotting Scopes, Rangefinders (optronics), Binoculars, and Digiscoping Accessories. The enhanced site also features a Swarovski Blog with articles on optics products, hunting, and tech matters such as ballistics and lens technologies. Swarovski Optik web review
Caroline McDonald, Swarovksi Marketing Services Manager, tells us: “The redesign of the website will make it easier for our consumers and dealers to research and learn more about the Swarovski Optik brand and products.” The new website also incorporates an E-Shop, where consumers can purchase most Swarovski products directly, other than rifle scopes. Product descriptions include photo galleries and video clips. Here’s a video of the innovative Swarovski Modular ATX/STX Spotting Scope System:

Swarovski Ballistic Program
Swarovksi’s updated website includes an “Apps” section with software for mobile devices and smartphones. Swarovski currently offers a handy, FREE ballistic calculator App designed for use with Swarovski Distance Reticles or the Ballistic Turret. This App delivers two types of outputs. For Swaro scopes with long-distance reticles, the App generates aiming points. For Swaro scopes with ballistic-matched turrest, the App provides click values for various yardages and wind values. The App is available for iPhone, iPad, and for Android Devices.

Swarovski also offers a free web-based Ballistics Calculator you can use from any computer.

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June 11th, 2013

NSSF Provides Information on Secure Firearms Storage

In order to promote safe and secure firearms storage, the National Shooting Sportz Foundation (NSSF) has launched its S.A.F.E. Summer Campaign. S.A.F.E. stands for:

  • Secure your firearms when not in use.
  • Aware of those around you who should not have unauthorized access to guns.
  • Focus on your responsibility as a firearm owner.
  • Educate yourself and others about safe firearm handling and storage.

NSSF has pledged $1 million to provide firearms safety kits (with a gun lock) to gun owners nationwide. Several lock-distribution events will be announced in the coming weeks. Safety information will be provided through social media and the Project ChildSafe website. NSSF reminds us that firearms owners have many ways to safely store their firearms when not in use. Here are some of your options:

Gun Storage Safety Info NSSF

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