The Upscale Modern Market for Long Range Shooting

Shooting Industry magazine just released its latest April 2022 edition. You can read the full digital version on the web for free. This April issue contains an interesting article about long-range and PRS/NRL shooting equipment, and the current market for high-end tactical-style rifles and optics.

Shooting Industry’s Equipping Today’s Long-Range Customer article explains that customers in the long-range tactical market are prepared to spend serious bucks, but they demand high-quality gear that will last: “Those shooters who get serious about the [long-range shooting] sport can spend $10,000 or more on a rifle/optic combo. This is before adding accessories like bipods, Kestrel meters and rangefinders. Even an ‘entry level’ setup can set a customer back $2,000 – $3,000. So, while your average shopper might balk at the idea of spending as much on an optic as they do the rifle, things are different with this crowd” because they have done their homework.

“When people decide to step into the sport, they know they’re going to spend money. They don’t want to buy cheap” said A.J. Hoffman of SoDak Sports in South Dakota. Those who try to succeed at long range with low-end components “are likely to end up regretting the decision” — after gaining a better understanding of what it takes to hit targets at 1,000 yards and beyond.

Here are some recommended products featured in the article:

ZEISS LRP S5 318-50 FFP Scope

This new ZEISS LRP S5 318-50 First Focal Plane (FFP) optic offers the widest vertical adjustment range on the market — a full 140 MOA or 40.7 Milrads. We recently reviewed the bigger brother of this 3-18X power optic, the new ZEISS LRP S5 525-56 scope. Our tester said the 5-25x56mm ZEISS S5 offered great, precise turrets and very sharp glass. And the 5X magnification range gives the scope great versatility, from close-range to one mile and beyond.

WOOX Cobra Thumbhole Stock

Shooting Industry magazine states that “The unique ergonomics of the Cobra Thumbhole Precision stock from WOOX reduces felt recoil to help the shooter… while on the firing line.” We like the modern, adjustable design, with laminated wood on the grip and handguard. This provides the advantages of a contemporary tactical stock with the comfortable feel of wood. This WOOX stock features an adjustable comb, and rear underside Pic rail, and a forearm that can mount various accessories.

Vortex Razor HD Gen III 6-36x56mm FFP

Another popular optic for long range tactical shooters is the Vortex Razor HD Gen III 6-36x56mm FFP. This is a very durable optic with an impressive 6X zoom range. The upper 36X power is effective to see small targets at long distances.

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Tags: Long Range Shooting, Long range tactical, NRL, PRS, Zeiss LRP S5 Scope