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September 27th, 2009

The MILLION Guns of August

These are tough economic times. We know a lot of folks who have lost their jobs or had their hours cut back as companies slash budgets. There’s a lot of belt-tightening going on as families, across the country, reduce their expenditures. Nonetheless, despite all the cutbacks, Americans are still buying firearms in record numbers. Americans may be able to live without luxuries, but not without their guns.

Over 1,000,000 NICS Checks in August
In August, 2009, Americans purchased over 1,000,000 firearms. According to the FBI’s National Instant Criminal Background Check System (NICS), there were 1,074,757 background checks in August 2009, a 12.3 percent increase from the 956,872 reported in August 2008. And so far this year, there have been 9,076,205 NICs checks. Keep in mind that a NICS check may cover the purchase of more than one firearm at a time, so total 2009 gun sales probably well exceed the 9,000,000 mark. If we assume, probably conservatively, that 10 million guns were sold so far in 2009, that’s one for every 30.8 citizens, based on current Census data.

Gun Manufacturers’ Stock Prices Have Tripled Since November
By most indicators, we may be in a major recession, but times are good for the big gun-makers. The stock prices of both Smith & Wesson (SWHC) and Sturm, Ruger & Co. (RGR) have soared since the November Presidential election, reflecting the boom in gun sales. S&W stock, which bottomed at $1.79 on 11/20/08, traded for $5.14 per share on 9/25/2009 — nearly three times as high. On November 20, 2008, RGR traded at $4.52 and it closed at $12.91 this past Friday (9/25/2009). Now, don’t you wish you’d invested in some S&W or Ruger stock last year?

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May 27th, 2009

Firearms & Hunting Product Sales Top $4.6 Billion in 2008

NICS background checksWe all know that sales of firearms, ammo, and reloading supplies have surged since the November Presidential election. Federal excise taxes, collected on guns and ammo sales, rose 13.9% in 2008 compared to 2007. Likewise NICS background checks are up dramatically. Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 1,225,980 checks in April 2009. This figure is a 30.3 percent increase from the 940,961 reported in April 2008.*

What does all this represent in terms of sales revenues? According to the National Sporting Goods Association (NSGA), Americans spent over $4.6 billion on guns and hunting gear in 2008. That’s a $500,000,000 increase over 2007. Yes, business is booming for the gun industry. The rise in firearms sales has benefitted major gun makers such as Ruger, whose stock has nearly tripled in price since November 2008. (Check out this chart — with hindsight, we all should have invested in Ruger last fall.)

Sturm Ruger stock price 2009

Sales of hunting and firearms equipment showed the greatest percentage increase in 2008 compared to all other sporting goods equipment categories with sales of more than $1 billion, the NSGA reports. A new NSGA report shows hunting and firearms equipment sales rose 16 percent to $4.6 billion in 2008, up from $3.9 billion in 2007. That’s a $500,000,000 increase in one year — and we can expect the trend to continue in 2009. Overall retail sales of sporting goods (footwear, clothing and equipment) fell 1 percent in 2008 to $53.4 billion.

*The April 2009 increase follows a 29.2 percent gain in March and rises of 23 percent in February, 28 percent in January, 24 percent in December and 42 percent in November when a record 1,529,635 background checks were performed.

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April 14th, 2009

Gun Sales Boom Spurred by First-Time Buyers

We all know that gun and ammo sales have risen dramatically in recent months. Firearms sales through large retailers are up 39% compared to last year, according to SportsOneSource, a company that provides research for the outdoor industry.

What may be surprising is that there is a “new audience” of Americans who are buying firearms for the first time. Gun vendors are reporting a major increase in firearm purchases by novice shooters and first-time gun-owners. According to a recent article on the Time Magazine website, Americans who have never owned a gun before are now motivated to arm themselves: “A new market of gun buyers is emerging. [Oklahoma Gunshop owner] Miles Hall estimates that some 80% of his sales since the election have been to first- and second-time gun purchasers, many nervous that this may be their last chance.” According to the Time article, many Americans are purchasing firearms due to fears that crime may rise as the economy falters: “Americans are afraid of this economy. As a result, they’re getting locked and loaded.”

In sporting goods stores nationwide, and on internet gun forums, people are wondering “where has all the ammo gone?” Well, based on the sales of firearms, the answer may be that ammo supplies are being snapped up by the same folks who are buying guns for the first time.

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