Monthly Reports Show Shooting Product Sales Trends
The National Shooting Sports Foundation (NSSF) has launched two new shooting industry research tools for its members — the NSSF Survey Tracker and the NSSF Market Indicator. These new reports will be emailed monthly to NSSF members and will appear in the members area of NSSF’s Web site, www.NSSF.org. “These new reports are ‘quick reads’… [highlighting] market leaders, hot-selling products and the voice of today’s recreational shooter,” said Frank Briganti, NSSF manager of industry research and analysis.
The NSSF Survey Tracker provides monthly reports from an online panel of active hunters and target shooters sourced by HunterSurvey.com. Each report features a “Market Snapshot” — a listing of purchases made in the past month and corresponding top-selling brands. In addition, a “Market Leaders” section will highlight the top brands in different categories, while the “Question of the Month” showcases opinions of today’s recreational shooters.
The NSSF Market Indicator is a monthly point-of-sale report indicating the top-selling items in six major equipment categories: shooting sports, hunting, archery, paintball/airsoft, optics, and cutlery. Photo © 2007 by NSSF
