Remington Arms Signs Brett Favre as Spokesman
Remington Arms has made a smart marketing move we think — it just signed legendary NFL Quarterback Brett Favre as a spokesman for the company. Under the terms of a multi-year deal, Favre has agreed to represent Remington Arms Company in national advertising campaigns, retail promotions and special events such as industry trade shows and consumer sweepstakes hunts. Favre’s main focus will be on hunter safety, wildlife conservation and youth programs. We think Favre’s affiliation with Remington is good for the firearms industry because it showcases a nationally respected “hero celebrity” who is proud of his involvement in shooting and hunting.
Brett was recently named Sports Illustrated’s Sportsman of the Year. Favre’s appeal to America is as much about his personal toughness and character as his ability on the gridiron. An avid outdoorsman, Favre is a dedicated hunter. When asked about his idea of the perfect day, Favre said, “If I could squeeze in throwing touchdown passes at a morning practice, lunch with my family and pulling the trigger on a trophy buck at sunset, that would be about as perfect as life can get. And it seems the older I get, the more I treasure the days spent in solitude in the woods. I’ve already hunted about 20 days this season, so this recent agreement with Remington is pretty special to me.”
“Learning that Brett was interested in teaming up with us provided one of those special moments in our company’s long history when you know you’ve got the perfect person on your side”, said E. Scott Blackwell, President of Global Sales and Marketing for Remington. “When you look for sources of pride in today’s American culture, Brett is one of them, regardless of your favorite team.”
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