May 31st, 2008

Major Gun-Makers offer Vast Inventories Online Via "Guns on Demand"

GunsAmerica, in association with Beretta, Mossberg, Remington, and Rock River Arms, has unveiled a new service for potential gun buyers, called “Guns on Demand”. Inventories of thousands of NEW firearms will be available for viewing on The participating manufacturers’ computerized inventory lists link directly to the GunsAmerica web site, so online shoppers can choose from virtually any gun in these companies’ current inventories.

If you see a firearm you might want to buy, just click the “Full Details” button and a list of FFL dealers (ranked by proximity to you) will display. You’ll see a variety of prices, since each dealer sets his own price. When you select a particular dealer, he will verify that he has the gun (or can get it), and he may ask for a deposit. All stocking brick and mortar gun dealers will be able to enter the program for many brands.

This is a great way for the consumer to compare the prices of dozens of dealers instantly. If you are looking for a current-production factory rifle or shotgun, this can save you time, and you’ll probably end up with a better deal in the end.

The “Guns on Demand” program should benefit both consumers and gun makers. Christopher Merritt, GM of Beretta USA, states: “Where else can we take our entire inventory and in one place show it to our customers? does that and more.” Paul Heslinki, founder of, adds that: “With about 50,000 guns listed and more than 1 million active gun buyers every month on, our Guns On Demand program is a very important resource[.]”

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