August 19th, 2009

Savage Palma Rifle Stars in TV Spot

Savage spotlights ultra-long-range accuracy in an impressive new video clip. Most rifle manufacturers might show a one-inch, 3-shot group at 100 yards and brag about it. Not Savage. In its new TV spot, Savage moves the target way out to 1169 yards (two-thirds of a mile) to demonstrate true long-range accuracy. After a Savage Palma rifle makes the shot twice in a row, Savage Chairman and CEO Ron Coburn comments: “If you think this is the same old Savage… think again.” You tell ‘em Ron. We love it.

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In the video, Savage Team Captain Stan Pate, firing prone from bipod, makes back-to-back shots on steel plates set at 1169 yards. You see the plates fall, then the camera zooms all the way back to the shooter, so you can see there’s no fakery. In fact, according to Bill Dermody of Savage: “Stan nailed this shot four takes in a row while we adjusted camera angles and sound levels”. Stan was shooting a Savage Model 12 Palma® rifile chambered in .308 Winchester. This gun features a RBRP Savage Target Action with Accutrigger, 30″ barrel, and laminated stock fitted with accessory rail and adjustable cheekpiece and butt-plate.

Savage Palma Rifle

Rifle photo courtesy Darrell Buell, a member of Team Savage.

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