May 4th, 2010

Graf & Sons Launches Improved, Enhanced Website

Grafs.comGraf & Sons has launched its redesigned, updated website. is now much easier to navigate, and the search is faster. Also product photos are bigger and better. To simplify shopping, products are grouped into nine primary categories: Ammo, Shotshell Reloading, Metallic Reloading, Powders & Primers, Bullet Casting, Optics, Muzzleloading, Accessories, and Tactical.

Just click on “Ammo”, select “Rifle” and you get a complete list of all calibers. Then choose the ammo you need. Likewise, click on “Metallic Reloading”, select “Rifle Brass” from the expanded menu, then choose the cartridge type you need from the full list that appears. It’s very intuitive and easy. You can also use the left menu to quickly find powders, primers, dies and other tools. Once you become familiar with the expanding menu structure, we think you’ll find it easy to locate what you need very quickly.

Of course, you can still search search by keyword or product number. Once you run a search, you can then filter the search results by manufacturer, or you can alpha-sort the products, or even rank them by price, rating, or availability. On the new website, the search engine is much faster than before.

Ground Shipping is Pre-Paid on Most Items
As before, most of the stated prices on the website INCLUDE ground shipping to the lower 48 states. For some products, Graf’s listed price might initially seem a bit higher than with another vendor, but when you factor in shipping costs, you’ll often find that Graf’s pricing is more than competitive. With heavy, bulky items, it nearly always pays to check with Grafs. Note, however, that there are separate hazmat fees on powder and primers. Also each internet order (no matter now many items) has a single non-refundable $4.95 handling/insurance charge ($6.95 for phone/fax/mail orders).

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