European Primers Will Be Marketed in Elite Jewelry Stores

It was bound to happen sooner or later. With the price of primers rising dramatically, and supplies being extremely restricted, we are now seeing pistol and rifle primers being marketed as “precious metals”, distributed through elite jewelry stores. With highly desirable match primers selling for $350 or more (per thousand) on GunBroker and other websites, primer makers have realized that primers are an exceptionally valuable product. Modern primers, which appear like tiny gold-colored pearls, can actually be marketed successfully through jewelry outlets and precious metals vendors.

The “precious primer” marketing trend is coming from Europe, home of the world’s leading jewelry empires. Primer maker Sellier & Bellot has started this trend, announcing that its primers will be sold through elite jewelry vendors Cartier, Tiffany & Co., and Bulgari. Not to be outdone, primer maker Fiocchi intends to market its high-grade primers through Damiani, Leviev, and Harry Winston outlets.

Starting in May, Sellier & Bellot primers will be put on display next to diamonds, rubies, and gold necklaces at Cartier, Tiffany, and Bulgari stores. Primer buyers will be able to purchase standardized primers, or special edition gold-plated primers with ruby-red internal cores. Initially the primers will be offered in sets of five, priced at $250.00.

Not to be outdone, Italian primer-maker Fiocchi plans to bring out its own jewelry line of primers, which will be offered in sets of four with Gold-tone, Silver, or Nickel finishes. These will be more affordable, with the silver-plated Fiocchis available for just $20 per set of four. There will also be a special 1000-pack of silver-coated primers for customers. This 1000-count Silver Collectors Edition will retail for $2500.00.

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Tags: Bulgari, Jewelry Primer, Precious Metails, Primers, Tiffany