Amazon Introduces $139.00 Kindle eBook Reader Today

Huge Price Cut for Popular Gadget
If you’ve been waiting to purchase an e-Reader, now may be the time to open your wallet. Today, Amazon.com unveiled a new Kindle reader for just $139.00 — less than a third what the original Kindle cost. The introduction of Apple’s new iPad has forced Amazon to slash the price of its popular electronic book reader, which has been Amazon’s #1-selling product for the past two years. You may ask: “Why buy a Kindle when the iPad has web-browsing capability and a color screen?” Well consider these factors:

• Kindle has a HUGE run-time advantage. An iPad can run about 10 hours before it needs recharging. Kindle can run for a MONTH between charges.
• Books and newspaper articles are easier to read on the Kindle’s low-glare, black-on-white “virtual paper” screen.
• The Kindle does NOT require an expensive data plan or web access contract. The Kindle has no connection fees, although you do pay a charge to download most recent book titles.
• The Kindle is lighter and more rugged than an iPad. The new Kindle weighs just 8.7 ounces — less than a paperback book.
• The Kindle has physical keys, and it is easier to flip pages on the Kindle without moving your supporting hands.

Two new Kindles, priced at $139.00 and $189.00 respectively, go on sale today, with delivery starting August 27, 2010. These new units are 15% lighter and 21% smaller than the current basic model, yet the screens offer higher resolution with easier-to-read text. The $139.00 Kindle is WiFi only, while the same-sized $189.00 version offers both WiFi and 3G cellular connectivity. Both the new compact Kindles offer a 6″ viewing screen. That is significantly smaller than the iPad screen, but the iPad starts at about $500, and you could easily pay $700 with memory upgrades. If you prefer a bigger screen, Amazon also offers a large-screen model, the Kindle DX, which costs $379.00.

Editor’s Note: Some readers may wonder what eReaders have to do with shooting. Well, there are thousands of outdoor, hunting, and shooting-related titles offered for Kindles. You can download an eBook for a fraction of the cost of buying the physical version. And the Kindle can hold up to 3,500 titles in a compact device that weighs less than a single paperback book.