December 8th, 2008

DirectTV To Offer The Sportsman Channel in 2009

The Sportsman Channel (TSC) announced a distribution agreement with DIRECTV that will make the network available to DIRECTV customers by the end of January 2009. TSC will be available in the CHOICE XTRA™ package. The Sportsman Channel, 100% dedicated to hunting, shooting and fishing, is owned and operated by InterMedia Outdoors, Inc. (IMO). Through the Sportsman Channel, IMO offers 25 popular television productions. In addition to the Sportsman Channel, InterMedia Outdoors operate a network of websites dedicated to hunting, shooting and fishing, plus a portfolio of 17 outdoor magazines including Guns & Ammo, Petersen’s Hunting, and Fly Fisherman.

Sportsman Channel InterMedia Outdoors

The DIRECTV news comes on the heels of several business deals by InterMedia, including the acquisition of Barrett Productions. IMO now has the largest library and largest current show output of any production company in the outdoor category. Additionally, IMO has shifted all of its programming resources to The Sportsman Channel, including its most popular branded shows like Fly Fishing the World, In-Fisherman TV, and Guns & Ammo. IMO is also developing new programming, including the recently launched Tactical Impact TV show.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s leading satellite television service provider, provides television programming to more than 17.3 million customers in the United States. DIRECTV subscribers have access to over 265 channels of 100% digital picture and sound, with more than 130 HD channels, plus advanced DVR services. As noted, DIRECTV subscribers will be able to order The Sportsman Channel next year via the CHOICE XTRA™ package.

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