Shooters Reveal Brand Preferences in National Surveys
Southwick Associates compiles statistics for the hunting/shooting industry and public wildlife agencies. Based on 2009 survey results, Southwick has ranked the most popular shooting/hunting brands and products. These rankings were based on HunterSurvey.com and TargetshootingSurvey.com online polls completed by nearly 45,000 hunters and shooters. The polls asked the hunters and shooters to list the outdoor products they purchased most often.
There were some interesting results among rifle shooters. Remington is still the #1 rifle-maker, and Remington also leads the way in rifle ammunition. Hodgdon is the top reloading powder vendor with 36.5% of reported purchases. Top bullet-maker is Hornady with 30%, but remember this is for hunting AND target shooting. CCI makes the most popular rifle primers. We were somewhat surprised to see that the top scope brand for all firearms was Bushnell, which held a 17.3% share.
Southwick Associates’ HunterSurvey.com also measured buying activities over time. As you might expect, hunters spent the most money on gear in November. However the peak month for target shooters was June. We would have figured most of the spending would have taken place earlier in the spring — at least for rifle shooters who reload.
Rifle Shooting & Hunting
• Top rifle brand: Remington (16.5% of all purchases)
• Top muzzleloader brand: Thompson Center (29.5% of all purchases)
• Top scope for firearms: Bushnell (17.3% of all purchases)
• Top rifle ammunition brand: Remington (28.8% of all purchases)
• Top reloading bullet brand: Hornady (30.2% of all purchases)
• Top reloading powder brand: Hodgdon (36.5% of all purchases)
• Top reloading primer brand: CCI (36.0% of all purchases)
• Top shooting target brand: Shoot-N-C (38.9% of all purchases)
Shotguns
• Top shotgun brand: Remington (22% of all purchases)
• Top shotgun ammunition brand: Winchester (32.0% of all purchases)
• Top clay brand: White Flyer (34.3% of all purchases)
• Top balls, bullets, or shot brand: Hornady (26.2% of all purchases)
Handguns
• Top handgun brand: Sturm Ruger (16.6% of all purchases)
• Top handgun ammunition brand: Winchester (22.0% of all purchases)
• Top holster brand: Uncle Mike’s (21.4% of all purchases)
• Top blackpowder brand: Pyrodex (51.5% of all purchases)
Hunting Gear
• Top binocular brand: Bushnell (19.5% of all purchases)
• Top knife brand: Buck (16.7% of all purchases)
• Top scent or scent covering brand: Scent-A-Way (24.5% of all purchases)
• Top game call brand: Primos (34.8% of all purchases)
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PRICE! PRICE!
Cost of the product is most often the commanding factor in determining the popularity of same. The average hunter, tin can rolling, paper puncher, is not an accuracy buff. They do not demand the most, the best, the precision that some of us do, or try to achieve. We all know that reaching that goa can be quite pricey$$$.
I drive a Toyota but my brand preference is Porsche.
I like The Browning BAR, because its semi- auto, because its Browning, and because you can get it in many calibers.