August 10th, 2010

Ammo Vendor Guarantees In-Stock Inventory and Fast Shipping AmmoYoung Entrepreneurs Launch
What happens when two dedicated sport shooters, one of whom is an IT specialist, find they aren’t able to source the ammo and reloading supplies they need? Well, they start their own company! The acute ammo/component shortages of the past two years inspired the creation of’s story is like most American success stories: a combination of hard work, entrepreneurial innovation, and some good fortune. The co-founders, both under age 30, successfully navigated the Obama-induced ammunition shortage, the Great Recession, and the normal challenges faced by all small-business owners to transform their idea into a shooting supplies website generating over $3,200,000 of revenue in its first twelve months. AmmoAmong ammunition and component vendors, is somewhat unique — it “doesn’t do back-orders”. Through an advanced “real-time” inventory system, everything that displays on the website is guaranteed to be in stock. also ships orders fast — normally all orders placed before 3:00 pm EST will ship that same day or on the following business day.

Extensive In-Stock Ammo Inventory
Most of the loaded ammunition carried by is for handguns, but the company is building up its selection of name-brand rifle ammo in popular calibers: .308 Win, .223 Rem, .243 Win, 30-06, 7.62×39 and more. And of course maintains a huge supply of 22LR and 17HMR rimfire ammo in stock. Hand-loaders will be pleased to note that has plenty of primers in stock, of all flavors: CCI, Federal, Fiocchi, Remington, Winchester, Wolf.

Frustrations with Other Vendors Inspired Creation of
Luckygunner’s founders had themselves experienced the frustration of waiting long periods for merchandise: “We were already customers of other online retailers and simply realized that all our normal sources were chronically out-of-stock.” This frustration was compounded by the common industry practice of accepting orders for out-of-stock product and then notifying frustrated customers only days later that the order could not be fulfilled for several weeks or months.

A New Business Model Based on Fast Shipping with No Back Orders was created to “deliver the goods” without long wait times. One of the company’s founders told us: “We are built exclusively on the twin ideas of fast-shipping and not doing back-orders — ever. The Obama-induced ammo rush prompted us to open our online doors because we just couldn’t find what we needed on a regular basis…and when we did find what we were looking for, we couldn’t be sure that the [other vendor] actually had it in stock or just hadn’t updated their website. Hence, the on-site live inventory counter next to each product listing. So far, our customers have responded really positively to this focus on fast shipping with no back-orders.”

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