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January 20th, 2025

Industry Day at the Range 2025 — New Guns, Optics, Ammo

media industry day range boulder rifle pistol club las vegas nevada shot show 2025 nssf

Industry Day at the Range is a unique event. Gun industry representatives are able to view, inspect, and shoot scores of new rifles, shotguns, and pistols provided by 200+ manufacturers from around the globe. In addition, new optics and shooting accessories are on display. Hundreds of media members and other gun industry personnel visited the Boulder City, Nevada gun range on 1/20/25 to test a wide variety of new firearms. There were many notable, innovative new rifles, pistols, and optics on display.

media industry day range boulder rifle pistol club las vegas nevada shot show 2025 nssf

Conditions were pretty challenging, with gusty winds and cool temperatures in the mid-40s in the morning. Still most of the shooting was at targets inside 50 yards so those breezes didn’t stop the show. It did make it more challenging to hit the longer range targets set up on the upper rifle bay. Still, media members were excited to see the scores of new rifles, pistols, and shotguns on display. See Range Day Map.

Notable New Guns and Products Previewed at Range Day

Tikka T3X Ace Precision Rifle

Tikka unveiled the new T3X Ace at an early preview at the Desert Sportsman’s Club range outside Las Vegas. This GunsAmerica video, hosted by our friend True Pearce, provides a first look at an impressive bolt-action rifle for PRS/NRL competition. Pearce praised the rifle’s function, ergonomics, and accuracy.

Burris XTR PS Scope with Internal Ballistics Display

The new Burris XTS PS scope combines traditional glass lenses with an internal electronic display that shows hold-over and ballistic data to the shooter. Customizable “data zones” display dial-to-distance, wind hold, wind speed/direction, density altitude, angle compensation, and scope level. The scope features a unique new clickless turret with a digital position sensor for ultra-fast 1/30 MIL elevation adjustments.

BioFire Biometric Smart Gun (Fingerprint and Face Recognition)

In this video, GunsAmerica Editor True Pearce tests the radically innovative Biofire “Smart Gun”. This features a biometric fingerprint sensor plus an onboard facial recognition system that scans the shooter’s face. The purpose of the technology is to prevent unauthorized use of the pistol. The potential downside is that anti-Second Amendment politicians might try to mandate this kind of built-in gun control.

Shadow Systems CR920XP Rapid Fire
New .338 ARC Cartridge in Bolt-Action AR
New SIG Sauer Romeo 8T-AMR Smart Optic
Glock Pistols with AimPoint Optics

Range Day NSSF shot show 2025 zeiss
Impressive Zeiss optics were on display this year, as shown here in 2020.

media industry day range boulder rifle pistol club las vegas nevada shot show 2025 nssf

Range Day 2025 2024

media industry day range boulder rifle pistol club las vegas nevada shot show 2023 nssf
One of the best things about Industry Day at the Range is the FREE Ammo provided by Federal and other manufacturers. Rifle, pistol, shotgun — the ammo is ALL FREE.

NSSF Range Day 2025
media industry day range boulder rifle pistol club las vegas nevada shot show 2025 nssf
CLICK IMAGE to load large, printable Exhibitor List PDF file.

Permalink - Videos, New Product, News, Optics, Tactical No Comments »
January 20th, 2025

BargainFinder 487: AccurateShooter’s Deals of the Week

AccurateShooter Deals of the Week Weekly Bargain Finder Sale Discount Savings

At the request of our readers, we provide select “Deals of the Week”. Every Sunday afternoon or Monday morning we offer our Best Bargain selections. Here are some of the best deals on firearms, hardware, reloading components, optics, and shooting accessories. Be aware that sale prices are subject to change, and once clearance inventory is sold, it’s gone for good. You snooze you lose.

NOTE: All listed products are for sale to persons 18 years of age or older. No products are intended for use by minors.

SPECIAL — Precision Reloading FREE HAZMAT with $149+ Buy

Athlon scope sale
Click image to get FREE HAZMAT with $149+ powder/primer purchase through 1/25/2025.

1. EuroOptic — Athlon Optics Sale

Athlon scope sale
Athlon scope sale
⏺️ Major savings on very good FFP and SFP scopes

Athlon makes quality optics for hunting, PRS/NRL, and other disciplines. User reports have been very positive. Right now Athlon scopes are ON SALE at EuroOptic.com starting at just $374.99 for a 4.5-27x50mm Athlon Midas. Ranging from 1-6X to 4.5-30X with MIL or MOA reticles, there are a large selection of scopes on sale with discounts up to 53% off MSRP.

2. Creedmoor Sports — Berger Bullets January Sale

berger bullet sale
⏺️ Major savings on very popular Berger Match, Varmint, and Hunting bullets

Creedmoor Sports kicks off the New Year with a major Berger Bullet Sale. You’ll find a huge selection of high quality Berger bullets: Hybrid Target, VLD Match, OTM Tactical, Boat-tail Target, Elite Hunter, FB Varmint bullets and more. Prices start at just $34.95 per hundred for 20 Cal FB Varmint projectiles. Popular 6mm 105gr BT Target bullets are now just $46.95 per hundred.

3. Palmetto SA — PSA 16″ M4 Carbine 5.56 NATO, $429.99

m4 ar15 rifle sale
⏺️ Very good deal on compact AR-15 Carbine

If you want a good, compact AR-class defensive rifle, here’s a very affordable option. Right now the Palmetto State Armory PA15 16″ M4 Carbine is just $429.99 — that’s less than the price of many pistols. Chambered for 5.56×45 NATO, this modern rifle boasts Magpul MOE SL furniture and black Nitride finish. Users say the adjustable buttstock works well and this rifle has shown very good reliability. It has a flat top with rail and front sight, so the owner will need to add a rear sight and/or optic.

4. Graf & Sons — Sierra Ammunition Sale, Save up to 15%

sierra ammo sale
⏺️ Excellent hunting and match ammo with high-quality Sierra bullets

Graf’s is running a good sale on Sierra-brand loaded ammunition. Matchking competition ammo and a variety of hunting and varminting ammo types are on sale. Save up to 15% by ordering ammo through this Sierra ammo sale. We do like the 22-250 varmint ammo, and the .30-06 Gamechanger Hunting ammo.

5. Natchez — RCBS Buy Green Free Bullets Sale

rcbs sale
⏺️ FREE Sierra or Barnes bullets with $100 or more RCBS product purchases

If you’re looking to grab a new reloading tool from RCBS you can now also get FREE bullets with the Natchez BUY GREEN, Get Premium Bullets Sale. Spend $100 and choose from a selection of free Sierra and Barnes bullets (quantity of 40 to 100 bullets). If you spend $400 you can choose from variety of 200-ct to 500-ct bullet packs. Those 500 free Sierra bullets could be worth up to $295 (for .308 168gr MatchKings) — so this is a great deal! CLICK HERE for full chart of BUY GREEN free bullets.

6. Amazon — Plano AW2 All Weather Rifle Case Sale, $170.72

rifle case sale
⏺️ Excellent wheeled case big enough for F-Class and Palma rifles

Traveling with a long gun requires a quality case that protects your valuable firearm. If you’re in need of a new case for your next hunting or match trip check out the 52″ Plano All Weather Rifle/Shotgun Case (#ad). With a 52″ internal length, this is long enough for most F-Class, PRS, Palma, and Benchrest rifles. You can also fit two hunting rifles inside (see photo). This all-weather case is strong, tough, and seals out moisture. With a Durashell Plus outer shell, this case is relatively lightweight yet durable. If you don’t need a 52″ case, Plano also offers 36″-long and 42″-long cases capable of carrying two rifles or shotguns.

7. Amazon — Frankford Arsenal Folding Reloading Stand, $178.49

reloading stand sale
⏺️ Folding stand holds reloading press and equipment

For anyone who’s tight on reloading space the Frankford Arsenal Platinum Series Reloading Stand (#ad) might just be the answer. Able to handle a press and a powder measure at the same time, this highly adaptable bench also features collapsible shelves that create more space and tuck away for easy storage. Whether you are doing a quick reload, or simply need something that takes up a little less space, this reloading table is perfect for you.

8. Amazon — Hornady Rapid Night Clock Gun Safe, $242.80

pistol safe sale
⏺️ Handy pistol safe that appears to be nightstand alarm clock

Here’s a good, readily-accessible handgun storage solution. The Hornady Rapid Safe Night Guard (#ad) stores a handgun in a housing that does NOT look like a gun safe. Disguised to look like an alarm clock, this unit uses RFID technology to unlock instantly — faster than a keypad type system. Four included RFID tags can be selectively programmed to open this safe and any other RFID gun safe you own.

9. Scheels — RCBS Universal Priming Tool, $64.99

rcbs primer sale
⏺️ Recommended tool that adapts to multiple case rim sizes

The RCBS Universal Hand Primer tool can handle both large rim and small rim cases without any parts change. Leverage is good and the primer feeding tray is very reliable. This is a recommended tool for both beginning handloaders and expert-level reloaders. Another good feature of this tool is a patented safety gate that isolates the primer seating operation from the primer supply, lowering risk of tray detonation.

10. Amazon — Deyace Extra Large Shooting Mat, $37.99

shooting mat sale
⏺️ Nice, relatively big shooting mat with good padding

When shooting prone, you need a good shooting mat. The Deyace Extra Large padded shooting mat (#ad) is a great value for just $37.99. Measuring a generous 78″x28.5″, this XL mat has nice padding for elbows and knees, and the mat folds up nicely for transport. This mat is offered in four colors: Green, Tan, Tan Camo, and Black. For transport, we like this mat’s integral straps and carry handle.

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January 20th, 2025

SHOT Show 2025 — Online Resources and Gun Preview Videos

Shot show 2024 shooting floor map exhibitor list Youtube channels

SHOT Show 2025 kicks off on Monday, January 20, 2025 with Industry Day at the Range. We’ll have friends there at the Boulder City Range testing new rifles and pistols, and checking out new optics and accessories. Then on Tuesday, January 22nd, the doors open at the Venetian Expo and Caesars Forum. Over 2700 companies will be exhibiting products this year, with booths and displays covering over 800,000 square feet of floor space. Show organizers expect over 50,000 attendees.

SHOT Show is restricted to industry professionals — manufacturer personnel, buyers/sellers of products, and media representatives. But thankfully, there will be lots of coverage from the event. We’ll be providing regular updates through our Daily Bulletin. In addition, we’ll be following SHOT Show coverage from leading gun-related YouTube Channels, including BackFire, Guns America Digest, The Firearm Blog (TFB-TV), RECOIL Magazine, and Ultimate Reloader. And below are official pages from the show website:


SHOT Show 2025 Blog | SHOT Show Facebook Page
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SHOT Show 2025 Interactive Floor Map

Shot show 2025 shooting illustrated nra publications
Shot show 2025 shooting illustrated nra publications

This video shows six interesting firearms that will be featured at SHOT Show 2025. Items include Aero Precision M4E1 Pro ambi-AR rifle, Langdon Tactical 301 Blackout shotgun, KelTec PR57 pistol, Smith & Wesson Model 1854 Stealth Hunter rifle, HM Defense HM50B2 Gen2 rifle, Patriot Ordnance LMR Base rifle.

Here’s a selection of five notable handguns and rifles set for unveiling at SHOT Show 2025. Featured guns include: Bergara BMR-X rimfire rifle, Shadow Systems CR920X pistol, Jacob Grey TWC Black pistol, Bushmaster V-Radicator AR rifle, Wilson Combat Div77 Project 1 pistol.

Here are two good videos from 2024. The first is a great intro to SHOT Show, and the second covers Range Day, which is being held today at the Boulder Rifle & Pistol Club outside Las Vegas.

Shot show 2024 las vegas

Shot show 2024 shooting illustrated nra publications

In addition, NRA Publications’ Shooting Illustrated will provide extensive coverage of SHOT Show — from pre-show private events to Media Day At The Range to updates from the Venetian Expo and Caesars Forum in Las Vegas. Shooting Illustrated staffers will be at SHOT Show to find notable new firearms, gear, and accessories, which will be covered via regular updates on the internet. Check out ShootingIllustrated.com for daily show recaps, as well as exclusive, live content from Las Vegas on Instagram, Twitter, Facebook and YouTube.

Shooting Illustrated is the NRA’s official journal covering personal defense, concealed carry, and tactical firearms, training and gear. Shooting Illustrated reaches over one MILLION users through its print magazine, digital publications, and social media. Visit ShootingIllustrated.com for more information.

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