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April 7th, 2014

Why Can’t I Find .22 LR Ammunition? Sierra VP Speaks Out

Matt Reams, the V.P. of Sales for Sierra Bullets, recently addressed the burning question in the minds of many shooters these days: “Where did all the .22LR rimfire ammo go — why can’t I find any?” Here is Matt’s answer, from the knowledgeable perspective of a firearms industry executive.


Sierra Bullets Rimfire .22 LRWhy Can’t I Find .22 LR Ammunition? by Matt Reams

Even though Sierra Bullets does not make .22 LR ammo or projectiles, we are constantly asked “Why can’t I find any .22 LR ammo anywhere?” Even the conspiracy theorists are at a loss on this one as they can’t even blame it on the government. They toss around thoughts of warehouses full of .22 LR rotting away just to keep it out of their hands, but that does not seem very realistic – even to them.

So what is going on here? Why is it that 1.5 years later, the shelves are still empty and bricks of .22 LR can still be seen selling for upwards of $75-$100 at gun shows? I do not believe there is one answer, but rather a few. Here are my opinions on the matter, for what they are worth.

Hoarders – Some people are piling it away in their basements, garages, bunkers, and under their beds due to fear of not being able to find it again. This is not a huge factor in it, but it is still a factor to some degree. When these hoarders can’t find it on shelves, it only panics them more and causes them to buy even more when they do find it.

Gougers – These are the guys who prey on the fear of the hoarders. These are the guys that wait in line at Wal-Mart at 3 a.m. to buy up the daily allotment that Wal-Mart puts out at normal retail prices and then double or triple their price on the weekend gun show circuit. Again, not a huge factor, but keeping the shelves looking empty which keeps the panic level higher for those that are looking.

Demand – Now we are getting to the real meat of the issue. You hear manufactures say they are running 24/7 on their rimfire lines which is putting somewhere around 25-30 million rounds PER DAY (estimate on my part from numbers I have heard from the big rimfire guys) into the market – so how can there be a shortage? I have asked this myself – until we start doing even a little basic math. You hear all kind of numbers about how many firearms owners are in the USA, but you hear 70-80 million quite often. So for the sake of us not arguing that number – let’s cut it to 35 million. Do you know a gun owner that does not own at least one firearm chambered in .22 LR? Do you know any that are not looking for .22 LR ammo or would at least buy some if they saw it for normal prices? How many would they buy when they found it? A lot – right? But again, just to keep the argument on the low end, let’s say they would all be satisfied with just a single 500 pack. 35 million multiplied by 500 .22 LR rounds for them all – is 17.5 BILLION rounds. Let that sink in. Even at 25 million rounds being made PER DAY – that is 1.92 years’ worth of production.

Starts making some sense then doesn’t it? Hoarding and panic emptied the shelves. Gougers try and keep them empty and demand does keep them empty. Then factor in that I probably cut the real number of 22 LR shooters in half and probably underestimated the amount everyone would buy if they found it at normal prices by 300% and you can see how deep the problem really is and why it is not going to go away tomorrow. It also does not take into account the world market – just the USA.

How will it get better? Slowly. The hoarders will get to a point that they feel they have enough or will run out of money. The shelves will start getting enough on them that the gougers cannot buy it all. This will make people stop paying $50-$75 for a brick at gun shows. That will make it less profitable for the gougers to spend their money on and they will stop. The shelves will start to have product again which will ease people’s fears and get them back to buying what they need today instead of what they need for the decade. There is no fast answer.

Are the manufactures hiring people for extra shifts and adding capacity – sure they are. But it is easy to just expect them to ramp up production overnight to take care of our needs, but that is just not realistic. We get the same thing here. The market certainly has not grown 500% so what happens when companies add all that super expensive equipment when things get back to normal? They take a bath on it for sure and waste capital that they could have used to improve their company in a way that makes them stronger. Instead they just added equipment they may never need again and have to mothball while they lay off workers they no longer need. Not a great way to run a business and not a fair way to treat employees.

We all just have to trust that it will get better, do not buy more than we need and wait it out. It will not get better overnight. It will start out with a box here and there and then a few and then slowly the shelves will get back to having all the supply and selection we picky consumers are accustomed to and will certainly appreciate much more than we ever did before… if only for a little while.

Sierra Bullets Rimfire .22 LR

Permalink Bullets, Brass, Ammo, News 15 Comments »
April 2nd, 2014

Guns and Ammo Contribute $38 Billion Per Year to U.S. Economy

economy ammunition industry NSSFGuns and ammo are big business in the United States — really big business. Guns and ammo now represent a $38 billion-dollar per year segment of the U.S. economy.

According to the NSSF, the total economic impact of the firearms and ammunition industries in the United States increased from $19.1 billion in 2008 to $37.7 billion in 2013, a 97% increase, while the total number of full-time equivalent jobs rose from more than 166,000 to more than 245,000, a 48% increase in that five-year period. These figures are based on a new report release today (April 2, 2014) by the National Shooting Sports Foundation (NSSF).

NSSF President/CEO Steve Sanetti states: “We have seen dramatic, unprecedented during peacetime growth in the firearms and ammunition industry that is the direct result of consumer demand for our products in the last five years. While our nation’s overall economic recovery has been slow since 2008, our industry has been a true bright spot, increasing our direct workforce by nearly half, adding jobs that pay an average of more than $47,700 in wages and benefits. Supplier and induced jobs* were also increased by about half since 2008, even as we increased federal tax payments by 93 percent, Pittman-Robertson excise taxes that support wildlife conservation by 83 percent and state business taxes by 77 percent.”

guns economic impact NSSF

The Firearms and Ammunition Industry Economic Impact Report (2013) provides a state by state breakdown of job numbers, wages and output covering direct, supplier and induced employment, as well as federal excise taxes paid. Access the full report here.

* Induced jobs are those created by the economic impact made by the industry.

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April 1st, 2014

Tech Tip: Keep Cartridges Horizontal During Long-Term Storage

Ever wonder why fine wine is always stored on its side? That’s not just for looks, or easier access when the sommelier (wine steward) visits the wine cellar. Wine bottles are stored horizontally, at a slight angle, to prevent the wine from oxidizing:

By intentionally storing a wine on its side, you will help keep the cork in constant contact with the wine. This will keep the cork moist, which should keep the cork from shrinking and allowing the enemy of wine, oxygen, to seep into the bottle. When oxygen comes into contact with wine the result is not good – the wine starts to oxidize and the aromas, flavors and color all begin to spoil“. — About.com

wine rack ammo storage

Ammunition Should Also Be Stored Horizontally
So what does wine have to do with shooting? Well, it may surprise you, but over time, our cartridges can spoil, just like wine can — though not for the same reason. We don’t have the issue of oxygen seeping past the bullet (the “cork” as it were). However, when ammunition is stored nose-up or nose down, problems can arise. In a nose-up or nose-down configuration, over a long period of time, the powder column will compress, and the powder kernels can actually break down. This can lead to erratic ignition and/or dangerous pressures.

wine rack ammo storage

To avoid the problems associated with powder column compression and kernel break-down during long-term storage, take the time to orient your cartridges like wine bottles, i.e. placed flat on their side. Of course, this really isn’t necessary if you burn through your ammo relatively quickly. But, if you are storing cartridges “for the long haul”, take the time to arrange them horizontally. That may require a little extra effort now, but you’ll reap the rewards down the road.

This tip courtesy Anette Wachter, www.30CalGal.com.
Permalink Tech Tip 17 Comments »
March 29th, 2014

Ammo Prices Charted Weekly by The Firearm Blog

Ammo price list Firarm Blog

Looking for the best prices on rifle and pistol ammo? Here’s a service that can help you comparison-shop pricing among multiple online ammo vendors. Starting this week, The Firearm Blog will be researching and posting ammo prices from two dozen different websites. Prices are displayed for 500 and 1000-round lots of the most popular pistol and rifle calibers: .380 ACP, 9mm, .40 S&W, .45 ACP, .22LR, .223 Rem, 7.62×39, and .308 Win. This is a useful service. Not only do the charts help you find the best price, but this weekly report helps spotlight sources of hard-to-find ammo, such as .22 LR rimfire ammunition. Among the 24 vendors surveyed, Alamo Ammo, Outdoor Limited, and Smokey Mtn. Munitions, are showing some kind of .22 LR ammunition in stock.

CLICK HERE to View all TFB Ammo Listings for 3/28/2014.

Ammo price list Firarm Blog

Permalink Bullets, Brass, Ammo, Hot Deals 2 Comments »
March 22nd, 2014

Video Shows Hornady Ammo and Bullet Production Processes

Ever wondered how Hornady bullets and ammunition are made? You’ll see every stage of production in this interesting video from the Outdoor Channel. Starting with raw materials (lead, copper, and brass), this 9-minute “factory tour” video shows how bullet cores are produced, how jackets are crafted, and how cartridge cases are formed, headstamped, and inspected. If you watch carefully you’ll also see the massive, multi-stage cartridge loading machines. Now one of the most successful manufacturers of ammunition and reloading components in the world, Hornady Manufacturing has come a long way from its early days. In 1949, Founder Joyce Hornady started the company “making bullets… in a garage down on 4th street” in Grand Island, Nebraska.

Lead cylinders are pressed into lead wire used for bullet cores.
Hornady factory bullets ammunition

Spools of flat copper are fed into cupping machines. The punched cups become bullet jackets.
Hornady factory bullets ammunition

All cartridge cases and loaded rounds are hand-inspected.
Hornady factory bullets ammunition

Hornady Manufacturing — The Early Years
During World War II, Joyce Hornady served as a marksmanship instructor at the Cornhusker Army Ammunition Plant. Following the War, Joyce and his family stayed in Grand Island, Nebraska and opened a small sporting goods retail store that sold everything from basketballs to shooting supplies.

After WWII, shooters and hunters used surplus military ammunition. This surplus ammo however, did not offer the accuracy or performance needed for target shooting, big game, or varmint hunting. Recognizing the need for better bullets, Hornady and his original partner Vernon Speer built a machine that converted spent 22 rimfire cases into bullet jackets, and then into bullets. The business relationship between Hornady and Speer later faltered, and Vernon Speer moved to Lewiston, Idaho. Using a surplus bullet assembly press in a rented garage on 4th Street in Grand Island, Nebraska, Joyce Hornady began to produce his own .30-caliber bullet.

The first year of business, Hornady Bullets had total sales of $10,000 – a figure that increased three-fold the next year. Hornady added equipment and workers, confident that more growth lay ahead. During the Korean War, Hornady earned contracts to produce a variety of products not associated with bullets — aluminum hearts for bracelets, and condenser cans for the government. After the war, the can material and the technology developed to produce them was utilized to make ultra-thin copper jackets for varmint bullets.

In 1958, the company moved to its present location on the west edge of Grand Island. The new, larger facility featured an 8,000-square-foot plant. In 1960, Hornady added a 200-yard underground testing facility.

Permalink - Videos, Bullets, Brass, Ammo 1 Comment »
January 31st, 2014

Idaho Company Produces Advanced Ammo-Loading Machines

Looking to start a new enterprise? How about entering a field where consumer demand greatly exceeds supply right now — the ammunition business. If you have $38,000 or so you can get your own automated ammo-making machine from Ammo Load Worldwide, Inc., an American-run business located in Lewiston, Idaho. There’s also an 11-station, computer-controlled “Mark L” rifle ammo machine that’s a bit pricier — $77,000 with accessories. Sure that’s a tad more expensive than a Dillon XL650, but with a Mark L you can produce three thousand .223 Rem rounds per hour with the push of a button.

Ammo Loader Idaho Ammunition machine

Watch Ammo-Loading Machines in Action:

Mark X Pistol Cartridge Loading Machine (about $38,000)
For over 30 years Ammo Load machines have served ammunition manufacturers, commercial loaders, private shooting ranges, and numerous law enforcement agencies. The Mark X Ammo Load machine (for pistol cartridges) has a maximum production rate of just over 5,000 cycles per hour. Many users produce between 3,000 and 5,000 rounds per hour. The primary factors governing the quality and quantity of ammunition produced are the components (particularly the cases), the caliber, and the capabilities of the operator.

Ammo Loader Idaho Ammunition machine

The Mark X Ammo Load machine for pistol cartridges has nine (9) stations: Case Check, Size and Deprime, Primer and Primer Disk Check, Belling, Powder Feed, Powder Check, Bullet Seating, Bullet Crimp, Final Sizing. There are checks (with shut-offs) for case feed, primer feed, bullet feed, and powder load. The Mark X comes complete with shell case feeder, primer feed tube, powder flask, and bullet feed tube.

Mark L – Automatic Rifle Ammunition Loader (About $77,000)
In 2009 Ammo Load Worldwide introduced the Mark L automatic rifle ammunition loader in .223 and .308. Many proven features from the Mark X pistol machine have been incorporated into the Mark L to provide precise and consistent rifle cartridge loading at approximately 3,000 to 3,600 rounds per hour. All of the sensors and switches use fiber optic technology to increase precision and reduce maintenance. The Mark L utilizes a 3-station powder drop; the manufacturer claims this maintains charge weights to within 1/10th of a grain.

Ammo Loader Idaho Ammunition machine

Ammo Loader Idaho Ammunition machine

Mark L Rifle Cartridge Loading Machine has 11 stations:
1. Sizing/Checking*
2. Mouth Flare
3. Priming
4. Primer Check / 1st Powder Drop
5. 2nd Powder Drop
6. 3rd Powder Drop

7. Powder Check
8. Initial Bullet Seating
9. Final Bullet Seating
10. Crimp & Bullet-in-Case Check
11. Eject
*Along with sizing, this first stage performs Flash-Hole Check, Ringer Check, and Case Check.
Permalink - Videos, Bullets, Brass, Ammo, Reloading 11 Comments »
January 3rd, 2014

Texas and California Lead Online Ammo Sales

Texas is a haven for hunters and shooting enthusiasts, so we’re not surprised that the Lone Star State leads the nation in online ammo sales. However, you might be surprised that California, with its liberal, anti-gun politicians, is a close second. Yes, California was the second-most active source of online ammo purchases in 2013, according to statistics from LuckyGunner.com, one of the nation’s leading online ammo vendors. In fact, California was number one in 2012. For 2013, Texas edged California for the top spot, followed by Florida, Michigan, and (surprise) New York.

online ammo sales

online ammo sales

More Online Ammo Buyers are Using Mobile Devices (Tablets and Smart Phones)
More and more people are connecting to the internet via mobile devices. And, apparently, they are using those devices to shop for ammo. Luckygunner.com saw a significant increase in orders from mobile devices in 2013. Fully 22.7% of Luckygunner’s visits were made via mobile devices in 2013, compared to 18.8% in the preceding year. AccurateShooter.com has seen a similar rise in the number of visitors connecting to our site via mobile devices (particularly smartphones).

online ammo sales

Permalink Bullets, Brass, Ammo, News 1 Comment »
December 20th, 2013

New Ammo from Creedmoor Sports — Box Design Contest

creedmoor sports ammo box design contest logoHere’s good news for target shooters and hunters — there’s a new supplier of quality, match-grade ammo. Creedmoor Sports will be manufacturing .30-06, .308 Win, and .223 Rem ammunition beginning in May of 2014. It will be sold as “Creedmoor Ammo”, with hunting and match versions.

Help Design the Box — Get a Free CASE of Ammunition
Creedmoor Sports is looking for help designing the packaging for its new ammo line. If you successfully come up with the best graphics to be printed on the box, you’ll receive a cases of ammunition. Dennis DeMille, Creedmoor’s General Manager explains: “The person whose artwork we use, or slight variation thereof, will receive their choice of the very first case of one of those three calibers of ammunition.” Dennis adds: “Look at these boxes as your blank canvas. The ammunition, all calibers, will be in boxes of 50, and in cases of 100 (two boxes of 50)”.

creedmoor sports ammo box design contest logo

Creedmoor’s Box Design Goals (Things to Keep in Mind):

The packaging design needs to appeal to competitive shooters, recreational shooters, and hunters alike. While any one package might not appeal to all groups, we don’t want one group to look at the box and think “That’s not for me”.

The ammunition WILL be match quality (we don’t want to give away any more details just yet), but changing the projectile would make it a match quality hunting round. Ideally what we want is one box design that will be suited for all applications.

The name of the Ammo will be “CREEDMOOR AMMO”, however, we don’t want to use the Creedmoor bursting bomb logo. If you have ideas for a new logo, please share those concepts with us at Creedmoor.

Send your ideas directly to Dennis DeMille, at demille [at] creedmoorsports.com. Please put “NEW AMMO BOX DESIGN” in subject line so that it doesn’t get lost among the many emails.

Permalink Bullets, Brass, Ammo, New Product No Comments »
November 4th, 2013

Creedmoor Sports has SK .22 LR Rimfire Ammo in Stock

Need .22 LR rimfire ammo? As of noon on November 4, 2013, Creedmoor Sports has 1100 boxes of SK 40-grain High Velocity HP ammunition (item #SK-HVHP) in stock. This is available in 50-count boxes or 500-count bricks, at a sale price of $8.95 per 50-round box or $83.95 per 500-round case. This is good ammo, suitable for club-level match shooting or general plinking use. If you have been searching high and low for rimfire ammo, you may want to jump on this before it’s all gone.

Creedmoor Sports SK .22 LR Long rifle rimfire ammunition ammo on sale
Technical Information
Caliber: .22 Long Rifle | Bullet Weight: 40 Grains | Bullet: Lead Hollow Point | MV: 1265 FPS

Permalink Bullets, Brass, Ammo No Comments »
October 19th, 2013

Video Reveals Lapua’s Commitment to Quality

Lapua brass and Scenar BulletsIn a world where too many companies have down-graded product quality and durability, we’re lucky there are some fanatical Finns who build great stuff for shooters. For serious handloaders, the cartridge brass of choice is made by Lapua in Finland. Lapua brass lasts longer than most other brands of cartridge brass, with industry-leading case-to-case uniformity. How do the Finns manage to make such good brass and loaded ammo? This informative video provides insights into Lapua’s “passion for precision”. This “must watch”, 12-minute video contains a surprising amount of “hard” info on Lapua products, with segments showing Lapua brass and rimfire ammo being produced. Watch carefully and you’ll see most of the processes used for forming and loading brass. Another short segment shows a Lapua technician inspecting a case for run-out.

The video spotlights some of the important American and international records set with Lapua ammo. You’ll see top 300m and Olympic rifle shooters in action, and there are also short comments from many champions, including American Benchrest legend Tony Boyer.

NOTE: This is long video — you may need to let it buffer (pre-load) for 10 seconds before playback. If that doesn’t work, let the entire video load, then hit the replay button.
Please enable Javascript and Flash to view this VideoPress video.

Yes, this video is first and foremost a marketing tool, but that doesn’t lessen that fact that it is fascinating to watch. Lapua’s video also does a great job making our sport seem important and exciting — NRA take note! We suspect many of you will want to save the video to your computer for future viewing. That’s easy to do. Just click on the link below. (Note: After downloading, we suggest that PC users play it back through Windows Media Player. You can then drag the Media Player corners to expand the video viewing size.)

CLICK HERE to download Lapua Video (Lo-Res, 24 megs).

CLICK HERE to download Lapua Video (Hi-Res, 258 megs, fast connection recommended).

Permalink - Videos, Bullets, Brass, Ammo 1 Comment »
August 28th, 2013

RUAG Ammotec Invests Millions to Expand Production

We all know that precision factory ammo, and all types of reloading components, are in short supply, with demand often out-stripping supply. Now RUAG Ammotec (RUAG), Europe’s leading producer of ammunition, will be stepping up production with the goal of expanding sales in the USA and worldwide. RUAG produces the elite RWS ammo/components and also markets RWS Sport, Geco, Swiss P, MFS, and Rottweil brand products. See the full product line at Ruag-usa.com.

RUAG is significantly extending its production capacities and investing in new systems. Ruag states “This step has become necessary because of the [high demand] in Germany, Switzerland, Sweden, Hungary and the USA.”

To bring more ammo to market, RUAG Ammotec is hiring new workers and investing over 15 million Euros to enhance production facilities. Increased capacity will be achieved via a “major investment program in the upper double-digit million range” over the coming three years. The production expansion “is the biggest project of its kind in the history of RUAG”, according to Cyril Kubelka, CEO of RUAG Ammotec. “Expanding our production network across all our locations will ideally increase our current capacities. This is the only way for us to be able to meet the high international demand even better in future and reinforce our market position.”

RUAG is a Swiss technology company, with its headquarters in Bern. It has production sites in Switzerland, Germany, Sweden, Hungary and Austria and USA, and sales companies in UK, France, Belgium, Brasil and Malaysia.

Permalink Bullets, Brass, Ammo, News No Comments »
July 18th, 2013

Reloading for 3-Gun Competition — Practical Advice

three gun competitionThis article by Corey Swantz originally appeared in The Reloading Press, the Sinclair Int’l Blog.

Much less precision is required to get good scores in 3-gun competition than in strictly accuracy-oriented disciplines like F-Class or Benchrest. In 3-gun, [the game is] about hitting targets in the shortest amount of time, not how close to the center of the target you can get or how small the group can be. Ammunition that’s accurate to 1-2 MOA is more than sufficient for 3-gun competition, as the targets tend to be 4-6 MOA in size.

For my personal 3-gun load testing, I used three powders: Varget, IMR 8208 XBR, and Accurate 2230. All three powders gave me good results, but the 8208 XBR was the leader of the pack. I settled on a moderate charge that pushes a 73gr Berger BTHP at about 2,500 fps through my 16″-barreled AR15. While I’m sure I could obtain a higher velocity with these bullets, this speed yielded the best accuracy results in my initial testing with fully prepped brass.

With the high volume of ammunition that I need for 3-gun matches and practice, I wanted to eliminate as many case prep steps as possible and still end up with ammunition that was accurate enough for 3-gun. I fully prepped some once-fired brass from primer pocket to case mouth and everything in between. I also took some once-fired cases that had simply been trimmed to length, and loaded them without doing any other prep work. With these loads in hand, I headed out to the range to shoot some groups. Below are the results from my 200 yard group tests:

Prepped Brass Delivered Higher Score on Bullseye Target

3-gun reloading brass

As you can see from the photos, the groups yielded results along the lines of what I expected. The fully-prepped brass produced five 10s , whereas the un-prepped brass produced only two 10s, and both of those just touched the outer edge of the 10-ring.

However, the un-prepped brass kept all the shots inside the 8-ring, which is plenty precise for shooting the large targets used in 3-gun matches.

National Defense Match at Camp Perry
I decided to further test my un-prepped brass loads by shooting them in the National Defense Match (NDM) at Camp Perry and the Rockcastle 3-Gun Pro-Am Championship. At the NDM, the target used in the longer-range stages was a standard-size NRA Tombstone target, similar to the targets used in most 3-gun matches. Using the un-prepped brass loads, I was able to keep all my shots on the tombstone targets from 100-300 yards, and had only one miss from the 400-yard line. That one miss was my fault, as I jerked the trigger on the last shot, pulling it off to the left. Un-prepped brass held up quite well under Camp Perry NDM conditions.

Un-Prepped Good Enough for Class Win at Rockcastle 3-Gun Pro-Am Championship
Two weeks after the NDM, I traveled to Kentucky for the Rockcastle 3-Gun Pro-Am Championship. There were seven stages in this match, two of which required long-range rifle shots with my AR15. The longest stage of the match had eight steel targets sized from 4″ to 10″ in diameter, placed from 75 to 265 yards. My ammunition proved accurate enough at these distances to neutralize all the steel targets with single shots, something few other shooters were able to do. I finished over two seconds ahead of the nearest competitor on this stage and ended up winning the event. Clearly un-prepped brass was plenty good for the Rockcastle 3-Gun Pro Am, too!

Because of the results I’ve gotten on the practice range, and two very solid performances in competition last year, I feel confident that my loading process for the upcoming 3-Gun Nation Semi-Pro Series will consist of simply sizing and trimming brass, then loading it with my preferred recipe. While the fully prepped brass was indeed more accurate, the un-prepped brass loads were accurate enough to allow me to hit 3-gun targets . Now, I can take the time I save in the reloading room and spend it out on the practice range.

Corey Schwanz, Sinclair Reloading Technician

Permalink Bullets, Brass, Ammo, Reloading 2 Comments »