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January 11th, 2012

Norma Brass to be Marketed in “Norma USA” 25-ct Boxes

The Swedish company Norma is making a major push to expand sales in the North American market. As part of this effort it is re-packaging Norma cartridge brass in affordable, 25-count boxes labeled “Norma USA”. At the 2012 SHOT Show in Las Vegas, Norma USA will introduce a complete line of US, European, and Weatherby cartrige brass for the consumer market. The brass will be sold in 25-count consumer packs with new Norma USA branding and graphics. According to a Norma spokesman, “the idea behind the 25-count pack is to provide an affordable option. Folks can try the brass, see how good it is, and then buy larger quantities as needed.” Later, Norma plans to offer 100- or 250-count “Shooters Packs”.

Here’s the big news folks: Norma is finally getting its USA distribution system in order — at least that’s the plan. Norma USA will warehouse and fulfill all Norma products in all calibers by mid-February of 2012 with distribution through major US retailers. Hopefully this means product will be on the shelves and there won’t be long waits “for the boat to arrive”.

To support the Norma USA product line, a completely new, up-to-date Norma USA website will be launched mid-January 2012. In addition, the Norma USA product launch will be supported by an extensive advertising campaign in NRA publications. Norma reps will also attend the NRA Annual Meeting in St. Louis, Missouri, April 12 – 15, 2012. New loaded ammo offerings will be announced at the Annual Meeting. (Sorry, Norma won’t release any info on the new ammo at this time.)

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January 11th, 2012

Otis Technology Lines Up Big Names for SHOT Show

Otis TechnologyOtis Technology, manufacturer of gun care systems and accessories, has assembled an impressive line-up of shooters and celebrities for the 2012 SHOT Show. Starting on Tuesday morning, January 17th, you can visit Otis’ booth #14213 to chat with big name guests, including: Doug Koenig, Kim Rhode, Matt Hughes (UFC), and Patrick Flanigan. In addition to the celebrity appearances, Otis will demonstrate its new products all week.

Otis TechnologyFirst up, at 10 am on Tuesday, Vietnam Sniper Chuck Mawhinney and Medal of Honor recipient Jon Cavaiani will be at the Otis booth. In the next hour (11 am – 12 pm), World Champion Pistol Shooter Doug Koenig visits Otis, followed by UFC Hall of Famer and 9-Time Welterweight Champion, Matt Hughes, from 1 pm to 2 pm. Mark Wills, host of 3-Gun Nation TV, signs autographs from 3 pm to 4 pm.

On Wednesday Chuck Mawhinney and Jon Cavaiani return from 10 am – 11 am. Exhibition Shotgunner Patrick Flanigan appears from 11 am -12 pm, followed by 4-Time Olympic Medalist Kim Rhode from 12 pm – 1 pm. Popular UFC Champ Matt Hughes will be on hand from 1 pm – 2 pm.

Thursday’s lineup begins at 10 am with Chuck Mawhinney and Jon Cavaiani followed by autograph sessions with Doug Koenig from 11 am – 12 pm. Stop by the booth between 12 pm -1 pm for your last chance to meet Kim Rhode, between 2 pm – 3 pm to meet Matt Hughes, and from 3 pm – 4 pm to meet Mark Wills. The show winds down on Friday with appearances made by Chuck Mawhinney and Jon Cavaiani from 10 am -11 am and Patrick Flanigan from 11 am through noon.

Otis Technology

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