Norma Brass to be Marketed in “Norma USA” 25-ct Boxes
The Swedish company Norma is making a major push to expand sales in the North American market. As part of this effort it is re-packaging Norma cartridge brass in affordable, 25-count boxes labeled “Norma USA”. At the 2012 SHOT Show in Las Vegas, Norma USA will introduce a complete line of US, European, and Weatherby cartrige brass for the consumer market. The brass will be sold in 25-count consumer packs with new Norma USA branding and graphics. According to a Norma spokesman, “the idea behind the 25-count pack is to provide an affordable option. Folks can try the brass, see how good it is, and then buy larger quantities as needed.” Later, Norma plans to offer 100- or 250-count “Shooters Packs”.
Here’s the big news folks: Norma is finally getting its USA distribution system in order — at least that’s the plan. Norma USA will warehouse and fulfill all Norma products in all calibers by mid-February of 2012 with distribution through major US retailers. Hopefully this means product will be on the shelves and there won’t be long waits “for the boat to arrive”.
To support the Norma USA product line, a completely new, up-to-date Norma USA website will be launched mid-January 2012. In addition, the Norma USA product launch will be supported by an extensive advertising campaign in NRA publications. Norma reps will also attend the NRA Annual Meeting in St. Louis, Missouri, April 12 – 15, 2012. New loaded ammo offerings will be announced at the Annual Meeting. (Sorry, Norma won’t release any info on the new ammo at this time.)
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Tags: Norma Brass, Norma USA, NRA Annual Meeting, SHOT Show
Well, first of all how affordable is it going to be? I can get 20 or 100 pieces from Graf’s, Midway, or Sinclair for about .95 per case. I hope it gets close to what Lapua is per 100, then it will be worth it. I can tell you the Norma 6.5×55 brass is much better than the Lapua. However, I bet if I neck turned the Lapua there’d be less difference.
Norma has amde every effort to price this line competitively, additionally we will price bulk brass to our distributors-so I think there will be some happy shooters in the near future. For a shooter pak-should we have 100 or 250 round packs??
Ron
250 round packs of brass for stuff from .222 up to .308. Those are the calibers that match and varmint shooters use; who also tend to buy larger quantities of bullets. The brass packs for things like 6.5×55 or .30-06, I feel would sell better in 100 ct boxes.