MidwayUSA Contributions to NRA-ILA Pass $5 Million

The NRA announced that MidwayUSA has collected more than $5 million through the company’s “Round-Up” program, bringing MidwayUSA’s total giving to the NRA to over $8 million.

Created by MidwayUSA founders Larry and Brenda Potterfield in 1992, the “Round-Up” program asks customers to “round up” their order amount to the next highest dollar. The proceeds are then sent to the NRA-ILA’s National Endowment for the Protection of the Second Amendment. “Round-up” donations are held in trust, as an “endowment”. The NRA-ILA utilizes the interest from the account for fighting anti-gun legislation across the United States. “We’re proud the Round-Up Program has been so successful,” said Mr. Potterfield. “It’s an easy way to offer customers the opportunity to make a big difference in the future of hunting and shooting.”

Larry and Brenda Potterfield have been active patrons of the NRA for years, supporting programs such as “Round-Up,” the Bianchi Cup, Friends of NRA, the Keystone Endowment, and The NRA Annual Meetings and Exhibits to name a few. “We can’t thank the Potterfields and MidwayUSA customers enough,” said Wayne LaPierre, NRA Exec. Vice President. “In the history of the NRA, no other company has given so generously to support the Second Amendment. Larry and Brenda’s idea for the Round-up program was pure genius[.]”

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Tags: ILA, NRA, Second Amendment