SHOT Show Report: Brownells Launches AR15 Website
Widespread concern over the possibility that the Obama administration will push for new, restrictive gun laws has spurred sales of all types of firearms, with self-loading, military-style rifles leading the way. The “Obama effect” has created huge demand for ‘black rifles’ of all variety. Recognizing this, Brownells has created a new website, AR15builder.com, to help buyers purchase a AR with components customized to the buyers’ individual needs. Using state-of-the-art “drag and drop” web technology, a black rifle buyer can chose from a wide variety of components (stocks, uppers, barrels, handguards, optics etc.), and see the gun, as assembled, right on the web page. As one selects among AR components, the website even provides running total of the cost of the components.
Mix and Match Components for Your Custom Build
Announced at SHOT 2009, AR15builder.com combines almost 600 images of external AR-15 parts and accessories so you can mix and match parts to see exactly what your own, custom AR can look like with your selected parts installed. The screenshot below, showing a “precision varminter” with adjustable stock and 24″ barrel, was created using parts from Brownell’s inventory.
The website allows you to preview the many options available for the AR platfrom, so you can “mix and match” scores of products in Brownells’ catalog. Color variations are shown as well. So, if you want to see a black receiver with a tan handguard and green buttstock, AR15builder.com will show you. If you want to change any component, just go back to the parts menus and drag the new selection to the center of the page. As you change components, the prices automatically change in real time.
With endless combinations, it’s easy to create the unique look you want, in the price range that suits your budget. You can also select complete uppers and lowers. Purchase items directly from AR15builder.com, Brownells.com, or call 800-741-0015 and mention code PER.
